UTV and Disney A Strategic Alliance A Atanu Adhikari Rama Deshmukh
Problem Statement of the Case Study
Atanu Adhikari Rama Deshmukh, Editor-in-Chief, UTV News & Sports Pvt. Ltd, has inked an exclusive, long-term, global broadcast and digital media agreement with Disney, the world’s largest media company, in a strategic alliance aimed at showcasing exclusive content of Disney Channel and Disney Junior channels from India. The two companies will jointly own UTV’s digital assets and content, including a 24/7, direct-to-consumer channel, called Disney Channel on UTV
Case Study Analysis
I am writing about a strategic alliance between UTV and Disney in the area of Television. As of now, UTV, the largest regional television network, is one of the largest network providers in India with a viewership of 424 million households. A strategic alliance with Disney provides them with the latest in technology, which is vital in the age of digital transformation. In this context, I have decided to share with you my experiences working in UTV’s digital media division as a multimedia project coordinator for Disney India. Briefing
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UTV was established by the Indian television conglomerate Infinity in 2008. Apart from being a media giant, UTV has also acquired an animation studio called Animation World Studios. This was the first of its kind for any Indian company. The studio was acquired for a reported Rs 225 crore. Disney has been associated with it for several years now. navigate to this website Disney has set up several animation studios in the United States, as well as several production and animation studios in the Asia Pacific and Europe. Disney was eager to ac
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On 22nd October 2016, UTV and Disney announced that they are going to merge their two Indian entertainment channels – UTV Movies and Disney Pixar City. The aim is to offer consumers the best of both, UTV Movies providing a diverse range of films while Disney Pixar City brings the best animation to UTV’s platform. This alliance offers the best of Disney and UTV’s popular shows. case study solution Disney Pixar’s Toy Story movies and Pizza Planet Truck were just some of the
PESTEL Analysis
We all know UTV is the largest Hindi movie distribution house in India, and Disney is one of the best known brands globally. They have a well-established relationship which has been going on for the last 4 decades, and they are constantly expanding their reach. The current association is for a period of five years. The relationship between the two has started with an idea of producing blockbuster Hindi movies jointly, especially Hindi and English movies. Disney and UTV entered into an exclusive deal with Indian film-maker Sanj
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In July 2021, we reported on UTV Entertainment Group (ETV), India’s leading entertainment network, forming a strategic alliance with The Walt Disney Company’s (DISNEY) Indian-based studio, the Disney Media Networks (DMC). UTV and DISNEY have announced a partnership that will create new opportunities for both companies to reach their global audiences. The announcement of the strategic alliance by the Chairman of UTV, Dr Anita Rastogi, with the Managing Director,