Flipkart Leveraging Customer Analytics Ron Wilcox Bianca Kemp Thomas Adkins
Problem Statement of the Case Study
At the start of the month, Flipkart’s analytics data suggested that the platform was lagging in terms of customer engagement. The data showed that our average cart size was lower than the competition, and that the most common reason for cart abandonment was an incorrect product search. I quickly took a few steps to address these issues. I started by creating an ecommerce user experience (UX) checklist. This checklist was used to help us identify and fix any inefficiencies in our platform. Additionally, I started using customer analytics to monitor our
Evaluation of Alternatives
Analytics: Flipkart’s Customer Intelligence team has created a massive dataset with over 2.5 million customer purchasing data from its platform. The team uses this dataset for targeted marketing campaigns, inventory optimization, and customer segmentation. Flipkart uses the data to analyze and understand customer behavior. The team uses tools such as Looker and Google Analytics to analyze data, create reports, and visualize data. Ron Wilcox: ‘Our customer analytics is a vital part of our overall customer strategy. Our business
Alternatives
Flipkart has been experimenting with AI to gain more insights on customer behavior and preferences. It is the latest online marketplace in India that has started collecting vast amounts of data on its customers. By the end of last year, the company’s customer data had increased to 250 million customer profiles. These include customer email IDs, online and offline sales transactions, mobile device IDs and unique web-page identifiers (WPIDs). view it With more than 32 million customers from Flipkart’s first party network, it now processes more
Case Study Solution
Flipkart is a one-stop destination for millions of online shoppers in India, where customers can shop for all their requirements. It was founded in 2007 by Sachin Bansal, Binny Bansal, and Mahesh Murthy. The company offers various products such as electronics, mobile phones, fashion items, home appliances, and furniture. In terms of revenue, it generates revenues through a variety of business models such as online marketplaces, logistics, and financial services. Customer Analytics is
Case Study Help
Flipkart, an online marketplace and E-commerce giant in India, has been a game-changer for the online marketplace business. One significant strategy to sustain its success is the use of customer analytics. Flipkart’s marketplace and e-commerce business is based on the customer journey. Customer data is an integral part of customer analytics that allows the company to understand the customer’s behavior and make informed decisions to improve their experience. Flipkart’s customer analytics strategies include various data sources, including transaction data, website
BCG Matrix Analysis
“Flipkart leverages customer analytics to better understand its customers, tailor its marketing efforts, and improve its business.” As digital platforms increasingly become a necessity in India’s fast-growing e-commerce sector, businesses are turning to them to improve sales, market share, and profitability. One of the best-known examples is Amazon. Based on the passage above, Paraphrase the content material of the provided writing piece to provide a more concise and efficient summary of its main points.