Barbie Reviving a Cultural Icon at Mattel Abridged Elie Ofek Ryann Noe Sarah Mehta
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“The rise of the smart doll has led to some surprising and disappointing new iterations. It’s no secret that Mattel wants to recapture a slice of the iconic Barbie’s once vast customer base. And with the new Barbie Collection, they’ve done that.” In January 2019, Mattel announced a major makeover of Barbie’s 59-year-old doll. “Barbie is a cultural phenomenon, but not everybody loves her,” the company said in a statement announcing the “Reim
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In the mid-1990s, Barbie (the world’s top-selling toy character) was on life support. The Mattel company, a pioneer of modern toys, was poised to cancel its beloved character, whose life span was measured in decades and whose sales were in a nosedive. With the aim to bring her back, the board of directors came up with the idea of an international Barbie fashion show, where the fashion-conscious fashion models could showcase their creations in Barbie-insp
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[/Graphic of a Barbie doll surrounded by a crowd of Mattel staff and children]. [Insert Caption about Barbie’s legacy as an icon in children’s toys] [Insert and a brief history of Mattel and Barbie, including the controversy surrounding their new “Living Legend” doll.] [Insert Slide about the Living Legend doll with an image of the doll and the caption, “This is the first time a Barbie has become a Living Legend.”]. [Insert
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I have been watching Barbie since I was a child. In fact, I was the world’s top expert case study writer. I know everything about Barbie’s history and her cultural relevance. This is a fantastic opportunity for us to revive Barbie at Mattel and make her as popular as ever. The Barbie revival will be a joint effort between Mattel and myself, who will take the necessary steps to make Barbie a household name once again. We will create a new set of dolls, dollhouse, accessories, and books based
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Barbie Reviving a Cultural Icon at Mattel Abridged, by Elie Ofek, and written by Ryann Noe and Sarah Mehta: Barbie is a cultural icon in America, a symbol of American values, youth, and modernity. From the very day she was introduced in 1959, to the present day, Barbie has been in every American home. The success of Barbie can be attributed to its success story. Mattel, one of the biggest toy manufacturers, has been a leader in the toy industry
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Barbie reviving a cultural icon at Mattel Abridged – Elie Ofek Ryann Noe Sarah Mehta In the year 2015, Mattel introduced the most popular doll in the history of human kind. Barbie was in the spotlight for the first time ever as Mattel released a revamped version with a different name – the “Dream House.” This historic took the doll to a new level and left an impact on the world. The revamped Barbie with a different name is a perfect representation of a modern day
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