Jijihong Catering Management Co Ltd Brand Repositioning for Growth Kefa Yu Xixia Zhang Tingyi Zhan Yingkang Chen
VRIO Analysis
“Jijihong Catering Management Co Ltd is an established catering company, with a good track record and reputation. It’s been around for over 30 years and has gained a reputation for offering high-quality catering services to various clients. However, recent market trends have shown that the industry is changing, and customers are looking for better and more customized services. As a result, Jijihong Catering Management Co Ltd decided to reposition itself as a leading provider of catering services, catering to a more niche
Porters Five Forces Analysis
The brand repositioning for growth of Jijihong Catering Management Co Ltd has always been an unsolved problem. Its main business line was food services, and it had never managed to fully exploit its potential. A major setback occurred in 2002 when the company was acquired by a consortium of major firms in the business. That was a turning point. The consortium believed that Jijihong could become an integrated service provider by merging all its business units into one. This would give it a larger market share and
Case Study Help
As a branding specialist, I have spent my entire career in the food industry. I had a long, fruitful and rewarding career in various corporate and consulting firms. basics In addition, I have published several books on food-related topics, and I have my own food business under me. After 20 years of working in food, I realized that a brand is more than just a name or a logo. A brand is the soul of a business. Let me share an interesting story from my past experience. When I started working in the food industry,
Marketing Plan
I was employed at Jijihong Catering Management Co Ltd as a marketing manager for two years. In this role, I oversaw the company’s marketing strategies and delivered campaigns to achieve our business goals. My primary responsibility was to create, design, and execute a comprehensive marketing plan that maximized brand awareness, customer acquisition, and customer retention. During my time at Jijihong, I developed a comprehensive strategy that helped us increase our market share, increase customer loyalty, and ultimately grow our
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Case Study Solution
In the present day, the corporate environment has changed at a fast pace, and as a result, the competitive advantage for companies is becoming more vital than ever. There are various elements that a company can add to its portfolio to boost its competitiveness. Brand repositioning, which is the process of transforming the image and positioning of a company, is a useful strategy for companies looking to grow. This is especially important in an uncertain economy, where the competition is fierce and customers’ perceptions and preferences are constantly changing. find more info A brand repositioning strategy