General Motors OnStar Paul W Farris Richard Johnson William McCormack Phillip E Pfeifer 2003
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“How well do you think OnStar is performing?” and your response: OnStar has been a pioneer in the automotive communication field and has set the standard for on-demand, personalized services in the U.S. With its current on-board navigation, phone service, and emergency help functions, OnStar has achieved considerable success, attracting many loyal customers. One of the key strengths of OnStar is its integration with other vehicle systems. This feature is a prime example of OnStar’s ability to add to the value of cars in terms of
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“Sustainable value creation in global business model case study,” published on August 21, 2014, was a comprehensive research paper on how General Motors implemented OnStar’s PESTEL analysis and how the new product strategy affected its success. The PESTEL framework, a framework for analyzing a product in terms of political, economic, social, technological, environmental, and legal environments, can be applied to various industries and products. My paper explores General Motors’ implementation of OnStar’s PESTEL analysis
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