IBMs Decade of Transformation Supplement Lynda M Applegate Robert D Austin Charles C Heckscher Boniface Michael Elizabeth Collins 2006
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In recent years, the IBM Corporation has made significant changes to its products and services, and its management practices have been subject to a lot of scrutiny. IBM has gone through a decade of transformations that started in 1996 and ran until 2006. During this time, IBM has gone through a lot of change, both in product and management strategies. IBM has been undergoing a lot of transformations, especially since 1996, when it initiated the first of four-phase IBM transformation program. In this program, IBM has changed its
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Introduce the new line: IBM’s Decade of Transformation supplement. Use a friendly voice. Introduce yourself and start discussing your experience. Be authentic. Don’t sound like you are a robot or spammy. Explain how IBM’s marketing strategy is working, and show the statistics. Use examples from your own personal experiences. Use a human-centered tone. Write in first-person tense. Don’t be afraid to make small grammar mistakes. Be natural and conversational. Remember to give credits to the authors and to
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IBM has spent the last decade transforming itself in response to the rapid changes of the global economy. It has done so by making strategic decisions to gain a more significant share of each of its markets and by investing in new technologies and products to build a more powerful and competitive business. useful reference The focus of the decades-long transformation program, known as the IBM Decade of Transformation, was on three areas: its business, its strategy, and its technology. To improve the performance of its strategy and technology, IBM conducted rigorous analysis and re-evalu
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I am an enthusiastic writer and a proud IBM employee with ten years’ experience in content and communications. I have written several white papers and publications for different projects and publications within IBM. I have a master’s degree in business communications. I have also written a few marketing pieces, research reports, and white papers for various teams within IBM. I can’t help but see the challenges that IBM faced in transforming itself in a rapidly evolving market. In my opinion, IBM’s success could be attributed to the following factors: 1.
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As IBM continues to evolve, its leadership team and research faculty members are actively seeking to redefine and extend the meaning of information technology. The 2006 supplement to a groundbreaking conference was the first step in that effort, and I was asked to be one of the authors. The team was led by Lynda M Applegate and Robert D Austin. In our case studies on business software, we were asked to address the implications for the future of a business. IBM’s focus has always been on transformational computing, but this supplement is
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Bonus points: Make sure to include a sentence or two explaining why this particular IBM was chosen as the topic. Bonus points for adding some information about the challenges IBM faced during that decade (like the economic downturn, market disruptions, etc.). If you include any quotes or commentary from the executives involved, that’s even better. Closing Paragraph: IBMs Decade of Transformation Supplement Lynda M Applegate Robert D Austin Charles C Heckscher Boniface Michael Elizabeth Collins 20
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I’m a fan of IBM. IBM has always been my favorite computer company. That being said, their Decade of Transformation Supplement is one of the best investments I’ve ever made. A lot of investments in IBM have paid off in dividends in the last decade. It really is a great investment for the next 10 years and beyond. IBM’s history is one of constant change, but a lot of it has been beneficial. IBM has been a great innovator for the last two decades. The company has done a lot