Bajaj RE60 The Branding Challenge of Disruptive Innovation Srividya Raghavan Saurabh Bhattacharya 2016
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I am writing about a case study about Bajaj RE60 (Rolling Eight) which has been released in the Indian market. In this product, we are analyzing its branding strategy and how it has disrupted the established players in the motorcycle industry. I. The motorcycle industry in India is dominated by Bajaj Auto, Honda Motorcycle & Scooter India, Yamaha, Hero Motocorporation, & TVS Motor Company. But, in recent years, this has been
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Bajaj Re60 is a popular motorcycle model in India. With a new entry of Titan Company, this popular motorcycle brand was looking at a drastic change in its branding strategy to become more competitive. The challenge was to re-brand its product and establish its brand in the market. To achieve this, I came up with the concept of ‘The Branding Challenge of Disruptive Innovation’. For the Branding Challenge, I did an extensive market research to understand the consumer’s perception about the brand. After analyzing the
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“Srividya Raghavan Saurabh Bhattacharya, 2016” Essay, Paragraph, Summary and Analysis. The Indian automobile industry has grown significantly over the past decade in the country, driven by increasing consumer demand, improved safety standards, and the advent of electric and hybrid vehicles. With the advent of new technologies and innovations, the Indian market has become much more competitive and challenging for manufacturers, particularly those in the automobile industry. Disruptive Innov
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Bajaj RE60 Bajaj RE60 is the first bike launched by Bajaj Auto Limited in the Indian market. the original source The bike is a step towards disruptive innovation and introduces features that would have been unimaginable a few years back. The bike is the result of Bajaj Auto’s research and development team, led by Dr. Uday Jadhav. Dr. Uday Jadhav is the founder and managing director of JL Research & Consulting Pvt. Ltd. The challenge that
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Innovation in Bajaj RE60 Case Study: the Branding Challenge Bajaj RE60 – an Iconic Indian Bike Brand Bajaj RE60, manufactured by Bajaj Auto Ltd, is a popular Indian brand for its versatile two-wheeler. Visit Website This bike was launched in 1993 and the product has become an icon in the Indian automotive industry. The bike stands out in its design, which was inspired by the Indian culture, heritage, and tradition. However