MediaMath Positioning a RealTime Interface Raymond Pirouz Emily ChenBendle 2013
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Dear Professionals, In recent years, marketing’s technology has significantly evolved. One of the most significant changes has been in real-time bidding. Real-time bidding is an industry standard for ad-serving technologies. The real-time interface at MediaMath is known as the DSP (Dynamic Sponsored Sales Platform). It allows marketers to place ads in real-time on media websites. MediaMath is a worldwide leading provider of targeted marketing solutions for enterprises. The DSP has
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1. Define MediaMath’s position in the market and the competition. useful site Provide a brief overview of its main features, products, and services. I’ve always loved working with real-time data. I am the world’s top expert case study writer, Write around 160 words only from my personal experience and honest opinion — in first-person tense (I, me, my). Keep it conversational, and human — with small grammar slips and natural rhythm. No definitions, no instructions, no robotic tone.
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April 10, 2013 — MediaMath, the world’s largest data-driven marketing technology, announced new capabilities for their real-time ads called AdsenseReal Time Interface (ARTI). In essence, this technology gives marketers and advertisers the ability to create and manage campaigns in real-time. That sounds fantastic, but what does this technology exactly mean? ARTI is a new platform that integrates the MediaMath platform with Facebook, Google, and other web-based ad platforms. Adsense
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Increased advertiser demand for real-time advertising platforms such as those offered by MediaMath surged by more than 50% in the 3rd quarter of 2013, according to a report from eMarketer. The New York City-based company is known for its “smart targeting solutions, audience measurement, and campaign management platforms,” according to eMarketer, a research and marketing consultancy. During Q3, MediaMath’s “Real-Time Advertising Platform (RTAP) grew by nearly 6
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I am pleased to present to you MediaMath’s (MM) positioning strategy, which we have named ‘RealTime Interface’ (R2). Our strategy takes our customer’s media and analytics capabilities as the cornerstone, combining them in one seamless solution, where analytics provides the insight and media is the targeted message. R2 builds on our legacy as one of the largest media agencies in the world, providing leading-edge ad technology, data and analytics, creative services, and media planning. MM is a technology company focused on advert
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MediaMath Positioning a RealTime Interface I write: MediaMath Positioning a RealTime Interface (MediaMath) is a B2B advertising agency based out of Silicon Valley. They specialize in advertising for companies that target and serve “customers,” rather than just broad, mass audiences. The company was founded in 1999 by Robert Schuster and Mark Rappaport, and they currently have offices in San Francisco, London, and New York. Based on this information, the following section out