Aetna and the Transformation of Health Care Rebecca M Henderson Russell A Eisenstat Matthew Preble 2018
PESTEL Analysis
Aetna is a well-known US-based health insurance company that provides various medical, dental, and life insurance services. Its main strategy is to change the health care system by leveraging technologies and offering a variety of health care services to its members. Full Report Aetna has gone through several transformations over the past two decades that have transformed its market position, its strategy, and its management structure (Henderson et al., 2014). This analysis is a PESTEL (Political, Economic, Social, Technological
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VRIO Analysis
I’m not a huge fan of Aetna, which is a US health insurer. But, I do know that “they were transformed” by CEO Mark Bertolini. But what are they doing now, right? I’ve been researching and writing about this topic since the 1980s, when I was a first-year PhD student at Harvard Business School. The following was written during the first three years after Aetna’s initial public offering. I never went to see a dentist (and I have no
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Case Analysis: Aetna & the Transformation of Health Care Aetna, a health insurance company, has made a remarkable transformation in the past decade, with a strategic focus on increasing their customer-centricity while delivering better value for the insured. They have adopted several market strategies, and the strategies have yielded substantial returns on investments (ROI). Case Description: In the past decade, Aetna has transformed from a conventional insurance company to a healthcare services and health technology company,
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“In health care, everything’s evolving at an unprecedented rate. But there’s a particular challenge looming over the industry that has left many experts on both sides of this argument to wonder if they need to reinvent themselves. They aren’t. They already have. Aetna, for one, the largest health insurer in the US with about 30 million members, and the first US-based company to buy out Humana, has just been in the news, and it seems that it might be trying to make an acquisition out of the
Marketing Plan
“For over three decades, Aetna’s mission was to help people improve their health, and improve their lives. With that mission as our guiding principle, we were able to deliver strong results through a series of strategic actions. First, we identified four distinct but interconnected segments. We established four target populations: 1. All 700,000 small employers (including small businesses) with 10-15 employees. 2. Health Savings Accounts (HSAs) with incomes up to $25