Anne Mulcahy Leading Xerox Through the Perfect Storm B Supplement William W George Andrew N McLean 2005
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Now let’s review the original case: In 1999, Xerox was a huge organization, but the turnaround was imminent. Xerox was at a crossroads—could it make it through? more info here The situation was dire: Xerox’s revenue was plummeting, its profits were plummeting, and it was on the verge of being a bankrupt corporation. The management team was split, and there was an executive search underway. Anne Mulcahy, the CE
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1. link Anne Mulcahy has been serving as the President and CEO of Xerox Corporation, a global technology solutions provider, since August 2003. In this leadership position, she is accountable for leading the business to new heights and driving shareholder value. Xerox was founded in 1999, when the company was bought by the Chinese telecom giant Huawei. The business was later acquired by the French multinational Kodak Corporation. Since 2006, Xerox Corporation was the world
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Because of Anne Mulcahy’s leadership, Xerox was able to escape the pitfalls of 1990s over-diversification. Anne’s decision to keep Xerox’s research and development team under a single umbrella was a sound one that saved the company from a massive cost-cutting measure, according to George Andrew N. McLean. With the combined resources of Xerox’s research and development group and its Information Solutions Group, Xerox was able to make new gains
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The Xerox Corporation is the world’s largest multinational corporation based in the United States. Xerox had the following growth strategies: 1. Opening up new markets in Asia and Africa with a large marketing strategy that made a big impact through a combination of a new brand (Xerox Color Laser) and the merging of two legacy brands. 2. Using the “Innovate or Die” methodology in the form of a new corporate culture and leadership style: Xerox CEO Anne Mulcahy’s
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Anne Mulcahy was the CEO of Xerox Corporation when they were hit by a global economic recession in 1998. Despite the financial crisis, she led the company through a remarkable transformation. Xerox was a leading manufacturer of office equipment that was struggling to compete with the dot-com explosion. The company had grown from a single office printing press in 1928 to a global conglomerate with over 80% market share. In 1997, Xerox had over
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Anne Mulcahy’s Xerox leadership during the ‘perfect storm’ of corporate changes and a major recession led the company to its successful exit from Chapter 11 bankruptcy protection and to a new, more profitable post-bankruptcy strategy. Xerox had entered into Chapter 11 bankruptcy in 2000, the company was facing pressure from the US government and a global recession that led to the company’s first restructuring in almost 30 years. Xerox’s restruct