The Park Hotels Revitalizing an Iconic Indian Brand Jill Avery Chekitan S Dev 2014
Problem Statement of the Case Study
“For many decades now, The Park Hotels has served as the preferred lodging choice for many Indian travelers, who flock to our iconic brand from all over India and overseas. In this challenging times when India is striving for self-reliance and globalization, we feel compelled to take a few more steps to revitalize an iconic brand and maintain its top-class service and experience, which are synonymous with The Parks Hotels. As such, we propose to reposition the brand and rebrand the hotels by upgrad
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I recently had the pleasure of writing a case study for The Park Hotels, India’s largest upscale hotel brand. The Park Hotels is run by Mudra Group, which owns many other high-end brands such as EPIC Resorts and Hotels, and its goal is to revitalize an iconic brand in India’s leisure industry. One of the challenges I faced during this project was writing a strong narrative around The Park Hotels’ past, present, and future goals. I felt that writing a chron
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The world of hotel chain ownership is shifting as more hotels and hotel-owning groups are entering the Indian market. While this trend reflects a growing confidence among global investors about the Indian hospitality industry’s prospects, it is also a reflection of the changing dynamics of the hospitality industry and global brands. company website In the past decade, we have seen a sharp increase in hotel ownership by multinationals (MNCs) such as Marriott International, Starwood Hotels and Resorts, Accor, Shangri-La,
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“The Park Hotels was the Indian hospitality giant with their flagship brand, The Park, that introduced the hotel industry to the concept of “hygiene hotel” in the year 1995. “Today, it has 10 hotels with around 2500 rooms under various brands, but no doubt, the brand has lost its original appeal to the travelers. This brand is a part of India’s major hotel chain, “The Park Hotels & Resorts”. But the brand has been revamped by
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The Park Hotels, which is owned by GKR Group and based in Gurgaon, India, is one of the most iconic brand hotels in India. Over the years, it has received great accolades from customers. However, despite its stellar reputation, the hotel faced several challenges in recent years. The demand for the brand in recent times has decreased. Many customers had moved on to newer brands. And some hotels had closed, which had a serious impact on The Park’s finances. To revive The Park
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