SaferTaxi Connecting Taxis and Passengers Peter A Coles Benjamin Edelman 2013
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A couple of years ago, I was fortunate enough to work as a part of SaferTaxi project, funded by the Department of Transport (DfT) and delivered in partnership with a number of London-based businesses. I was the senior project manager responsible for managing and coordinating the delivery of this innovative solution to the transport needs of a London borough. At the time, I had just completed a PhD and had started work on a part-time research fellowship. I was, and continue to be, excited by the challenge of the
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The SaferTaxi Connecting Taxis and Passengers (CTP) case study analyzes SaferTaxi’s strategic moves to overcome challenges, including the impact of regulatory environment and competition, to build a scalable taxi-for-hire platform. try here The case shows how SaferTaxi used marketing, operational, and technological innovations to transform a new service into an established player in a highly competitive industry. It also illustrates SaferTaxi’s focus on value, transparency, and quality to differentiate itself from traditional
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– SaferTaxi, a public-transport startup, announced on 27 September 2012 a partnership with taxi-dispatch app Gett to offer a seamless transfer of customers from Gett to SaferTaxi’s minicabs. – SaferTaxi is looking to compete with Uber in London by partnering with Gett, which provides car services to London taxi drivers, said Coles, the company’s cofounder and CEO. – The partnership brings together Gett’s 3
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SaferTaxi Connecting Taxis and Passengers Peter A Coles Benjamin Edelman 2013 is a fascinating example of how technology has transformed the passenger transport industry. SaferTaxi has taken a unique approach to reducing congestion, improving safety, and enhancing the overall passenger experience. They have developed an intuitive app that connects passengers with licensed and insured taxis. SaferTaxi started in 2004 with one goal in mind: to reduce the number of accidents caused by taxi drivers
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TechTalks is a new web-based service that connects people interested in tech-related topics with speakers who can provide in-depth information about tech issues. In our latest round-table discussion, Peter A Coles, CEO of SaferTaxi, and Benjamin Edelman, CTO of the MIT Media Lab, shared their insights on the future of transportation. Peter A Coles, CEO of SaferTaxi, a startup that has been solving urban mobility problems for over 20 years, spoke about
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In December 2013, SaferTaxi launched its new initiative to connect passengers with a taxi driver through SaferTaxi’s app on mobile devices. The launch was quite impressive and it was said to have the largest taxi-hailing campaign in the UK in recent times. The campaign targeted commuters and tourists, who hire taxis to travel to local shops or take them to popular attractions like West End, Piccadilly Circus, and Trafalgar Square. For the campaign, we launched
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Increasing the likelihood of passengers reaching their destination as quickly as possible can significantly improve the value of the overall taxi rental service. The Porters Model for this can be found in Chapter 6 of Peter A Coles’ and Benjamin Edelman’s book SaferTaxi Connecting Taxis and Passengers. Visit Website The Porters Model states that a firm’s competitive advantage comes from the ability to offer higher returns on capital for investors, through superior use of resources, in the form of greater efficiency, profitability, and competitiveness (1972