Hip to be Square Disruption in the US Mobile Payment Market Sarit Markovich Anirudh P Malkani Andrew Tseng Evan Meagher 2014
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“Hip To Be Square Disruption in the US Mobile Payment Market” (hereinafter referred to as the “study”) as part of my assignment for the graduate course “Marketing Communication” (Business Communication 425) offered by a prestigious business school. The study is an extensive analysis and evaluation of the current mobile payment systems in the US and the challenges they face in comparison to their international counterparts. The primary focus is on Hip To Be Square (HTBS), an innovative mobile payment system launched in the
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The mobile payment industry is at a turning point, as new entrants, including Apple Pay, Android Pay, and Google Wallet, introduce new innovations and technologies to compete with established players. Hip to be Square has the potential to make significant strides in disrupting the payment industry and providing a fresh alternative to Apple Pay, Android Pay, and other entrants by leveraging a unique product positioning and a powerful retail network. get more This paper is presented as a research paper for my undergraduate course in Management and Entrepreneurship at the University of New Ham
Porters Model Analysis
The mobile payment market in the United States has seen a massive disruption in the last 12 months with the launch of Apple Pay, Android Pay, Samsung Pay and the growing trend of alternative payment services such as Venmo, RideStart, and Square. Although some of these new players are still gaining traction, and there are still significant players and opportunities, there is no denying the fact that Apple, Google and Amazon have essentially eliminated any significant competitors in the sector in the last few years. This presents a significant threat to traditional banks
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– A brief to the topic: “Hip to be Square Disruption in the US Mobile Payment Market”. Find Out More – The company or person that initiated the disruption, its market position, and some background details about how the company started – The steps taken by the company to counter the disruption, their specific approaches, and the effects of those steps – A discussion of the competitors’ strengths, weaknesses, and how the company’s disruption impacted them – A prediction of how the industry will develop in the future, based on a study
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Hip to be Square Disruption in the US Mobile Payment Market: In 2014, Square is a disruptive mobile payment provider that offers a range of financial products, including credit, debit, and ATM cards. Although Square’s focus has been on its Square Financial Service Platform, which includes Square Payments and Square Retail POS, its main differentiator is the integration of payment terminals into small and medium-sized businesses (SMBs). Square’s technology enables small businesses to accept pay
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The US mobile payment market is a big pie of US dollar amount that stands over US$210bn in 2012. Mobile payments have come to be an interesting space. In the recent years, major players like Apple, Google, Samsung and so on have come in to the scene, with their respective apps. In the US market, Apple Pay, Android Pay, Google Wallet, Samsung Pay, and now Visa Wallet and PayPal Mobile, are the latest entrants. Visa Wallet has a huge potential to disrupt