Wobotai Casual Sexism and Brand Crisis Pranjali Chauhan Sumita Rai 2023
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In India, many women struggle to find a work-life balance and the idea of having a romantic relationship is considered taboo. harvard case solution Wobotai is a dating app that solves this problem by offering women a chance to date freely and in a confidential setting, free from judgement. The app was launched on January 2022 by a group of women, who aimed to create a space for free and safe communication, without judgement or shame. However, in April 2022, Wobotai was exposed to the
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Title: Wobotai Casual Sexism and Brand Crisis The article has been written in a first-person voice as if I am the world’s top expert case study writer, and it starts by giving a brief about Wobotai’s casual sexism, which is a serious issue that has affected the brand’s reputation. The article goes on to discuss the cause of the crisis, the impact it has had on Wobotai’s sales, and the steps taken by the company to address the problem. Section:
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Wobotai Casual Sexism: A case study on brand crisis Wobotai is a popular chatbot service provider, offering affordable chatbot solutions to small and medium-sized businesses. The brand started with a bang, with its unique and creative chatbots, with unique features and attractive pricing schemes. However, over time, there has been an unprecedented spike in complaints from customers about Wobotai’s chatbot solutions, mostly due to their sexism and a host of other issues
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Wobotai, a top gadget and apparel brand in India, is facing brand crisis due to its insensitive ads, offensive jokes, and aggressive promotions targeting women. The brand’s focus on casual sexuality for men was perceived as sexist, while the ads depicted men engaging in physical sexual assault on women. The brand’s attempt to cater to the male audience through such ads led to controversies and repercussions, and it led to a decline in its sales and market
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