The LEGO Group Envisioning Risks in Asia B Anette Mikes Amram Migdal
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B: “Based on extensive research in 4 Asian countries (China, Japan, South Korea, and Thailand), I analyzed the LEGO Group’s global strategy and made a set of recommendations to enhance the success of LEGO products and services. My research focuses on identifying potential risks and uncertainties of Asia’s rapid economic growth and changing demographics, and identifies areas where LEGO can leverage its strengths and adapt effectively to Asia’s emerging demands.” Throughout my analysis, I
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I did not expect that we would face a series of challenges in Asia. However, our efforts to expand our operations into the region have been more extensive than we anticipated. We started by opening the Asian manufacturing facility in Guangzhou, China. This facility was intended to cater to growing demand in the Chinese market, as well as supply manufacturers of other parts of Asia. The facility has been successful in meeting this demand, but has also come with its own challenges. These include logistical issues related to the complexity of shipping goods across a
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“LEGO is a global brand that has been consistently expanding and improving its product offering over the last few years. The current marketing campaign for LEGO products in Asia aims to leverage this strategy by tapping into specific target groups. This case study is about the campaign for LEGO Bricks in Japan. How did The LEGO Group in Asia adapt its marketing strategy for specific target groups? What challenges and opportunities emerged? How did LEGO adapt its product offerings to the new target groups in Japan? In what ways did the marketing campaign
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April 15, 2021 Dear [LEGO Group Executive], Please find enclosed a case study I have completed on LEGO Group’s efforts to develop and market products in Asia, focusing on the company’s challenges, risks, and strategies. While the case study doesn’t cover specific market analysis or market trends, the company has identified opportunities to diversify its business in the region through innovative marketing and distribution strategies. The case study was carried out as part of a marketing research assignment
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Title: LEGO Asia Business Strategy: Exploring the Potential of Sourcing and Manufacturing in Asia The LEGO Group is a Danish toy and media conglomerate headquartered in Billund, Denmark. Founded in 1932, The LEGO Group has a presence in over 100 countries and markets its products in over 130 countries. my website Its main activities are the creation, manufacturing, and distribution of LEGOs and other construction toys. In this presentation
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I have seen the rise of Asia and Europe in the LEGO Group’s growth plan, as it’s the region that’s expanding the fastest, especially in the emerging markets like China and India. And this year, we’re moving into the next stage of its growth, which is going to be focused on the APAC region. The LEGO Group’s CEO, Peter Lee, has said: “We are entering a new stage of our growth. It’s different because we are moving into the APAC region as a market. We are
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A few days ago, I presented in one of the most respected marketing organizations, The Marketing Society in the UK. It was very successful, but one issue was not properly resolved. During the question-and-answer session, a member asked about the LEGO Group. The LEGO Group is a multinational company with over 26,000 employees. They also own DUPLO (the world’s second-best toy brand). I talked about the LEGO Group’s unique advantages. First, the LEGO Group can innovate continuously