The Lego Group A YellowBrick Road toward Sustainability Vanessa C Hasse Louisa Li
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In early 2019, The Lego Group announced their “sustainable” goals: to be carbon neutral by 2030 and reduce their absolute greenhouse gas emissions by 30% compared to 2019. The company’s goals are noble enough, and I applaud their commitment to sustainability. Go Here However, a few things immediately jump out at me: 1. The term “sustainable” is not well defined. What, exactly, does that mean? A simple definition, in my opinion
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– Brief Overview: Lego, a global toy manufacturer, is a YellowBrick Road towards sustainability. The Lego Group’s mission is to empower children through play to create a sustainable future. The purpose is to ensure that children and communities have a better future with sustainable practices. – Research Question: What is the strategy, processes, and actions of The Lego Group towards sustainability? – Definition: Sustainability is the process of using existing resources within a defined boundary without exploiting natural
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The Lego Group is a Danish toy manufacturing company that has grown to become one of the most popular toys in the world. It has become synonymous with brightly colored, iconic shapes and characters. Homepage But its growth has also come with serious consequences. In 2017, the company released its sustainability strategy, and in the following year, it was recognized with the Earthshot Prize for its commitment to reducing carbon emissions and contributing to a more sustainable future. I began my investigation into Lego’s sustainability practices in
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The Lego Group, the world’s leading manufacturer of construction toys, was formed in Denmark in 1932 by Ole Kirk Kristiansen. It was his passion to bring the wonders of the world to life, in building blocks, through his dreams, and to bring happiness to children everywhere. The founder’s vision is still at the heart of Lego’s mission. In addition to being the leading manufacturer of construction toys, the company has extended its reach across various industries, including retail, healthcare, and media
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“Sustainable development is a word that’s getting used a lot more these days,” The Lego Group CEO Jørgen Vig Knudstorp said during the 2016 World Economic Forum in Davos. “But it’s important that we define what we mean by sustainable development.” That’s something you have to ask yourself before you decide to invest, so if you’re an investor who’s considering joining The Lego Group’s Sustainability Advisory Board, I’m happy to tell you
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I don’t have any Lego company experience, but I can provide a quick synopsis of the company and its progress to sustainability. Lego Group is a worldwide design and manufacturer of building blocks and figurines. The company was founded in 1932 in Billund, Denmark by Ole Kirk Kristiansen, and has since grown to become the world’s most famous and largest brick manufacturer. In the last decade, Lego Group has taken a more conscious approach to its business, focusing on sustainability as