The How of Digital Transformation B Using Digital to Do Good at the Netherlands Lottery Nathan Furr Andrew Shipilov Arjan Blok Steven Koolen

The How of Digital Transformation B Using Digital to Do Good at the Netherlands Lottery Nathan Furr Andrew Shipilov Arjan Blok Steven Koolen

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When we want to deliver more than we have to, the question is not ‘how to make a living’ but ‘how to keep the planet livable’. I think it is possible for every organisation to be part of this solution. We all know the importance of technology and digital channels to deliver better services, connect with people and customers in better ways. However, there is a huge challenge in how digital technologies actually affect society and the planet. Let’s look at the case study of the Netherlands Lottery – a state-run organisation that has been using digital

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Title: The How of Digital Transformation The Dutch Lotto has been using digital marketing for the last five years now to help them in their mission to make a positive impact on society and help their customers’ lives better. Their mission is to bring people happiness and make the world a better place by using their money for good. These efforts include providing lottery customers with financial aid to support local communities, supporting specific causes, and giving back to the community. Their digital transformation process involved a few key steps: 1. Conduct

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