Category: Stanford University Case Solutions

  • Satvic Foods Attaining Competitive Advantage Through Brand Building

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  • The Whiz Kids Tom Nicholas David Chen 2011

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    Anne Mulcahy was the CEO of Xerox Corporation when they were hit by a global economic recession in 1998. Despite the financial crisis, she led the company through a remarkable transformation. Xerox was a leading manufacturer of office equipment that was struggling to compete with the dot-com explosion. The company had grown from a single office printing press in 1928 to a global conglomerate with over 80% market share. In 1997, Xerox had over

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    Anne Mulcahy’s Xerox leadership during the ‘perfect storm’ of corporate changes and a major recession led the company to its successful exit from Chapter 11 bankruptcy protection and to a new, more profitable post-bankruptcy strategy. Xerox had entered into Chapter 11 bankruptcy in 2000, the company was facing pressure from the US government and a global recession that led to the company’s first restructuring in almost 30 years. Xerox’s restruct