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    “It’s a time when design and innovation is taking the center stage” — Stanford University, December 2009. The text of my presentation at the “Designing for Tomorrow’s Business” Conference is available on the Stanford University website. “Design Thinking” means “focusing on the end-customer experience, looking at the situation from the customer’s perspective, and seeking to innovate and develop new products, services, and processes that satisfy his or her needs” (Hackett Group). “Innovation” can

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    Design Thinking and Innovation at Apple: Stefan Thomke and Barbara Feinberg 2009 Stefan Thomke and Barbara Feinberg’s essay “Design Thinking and Innovation at Apple” is the third piece in the “Apple Innovator” series. They’ve explored how Apple designs products, and how Apple innovates through a process they call “Design Thinking.” Section 1: What is Design Thinking? Design Thinking is the approach at the heart of Apple

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    “Design Thinking and Innovation at Apple.” A 15-minute-long presentation in a lecture hall, with only one slide. “Design Thinking” was not new to us, but innovation has always been a passion of ours, especially after discovering it from Steve Jobs. This new tool for generating new ideas and solving complex business problems was described as the most effective way for Apple, one of the world’s most successful technology companies, to stay ahead. When the founder of the Apple company, Steve Jobs, delivered a

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    Design Thinking and Innovation at Apple In 2009, I was in China attending an innovation management workshop. When we went to visit the Apple Store, I was struck by the level of design thinking and innovation there. Apple’s design culture goes beyond just products, with an emphasis on user-centric design, product prototyping, and customer testing. As I walked through the store, I could see employees experimenting with new product ideas and making decisions rapidly on the spot. Inspired by this, I