Salesforces Ignite Team Accelerating Enterprise Digital Transformation Sara L Beckman 2018
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Salesforce is the #1 cloud company and we are not a big company. Yet we manage several hundred customers of all sizes. We are passionate about Salesforce, of course. But let’s face it. Our customers are our babies, and if we don’t understand how they use the platform and the software, how are we going to help them grow? This is Salesforce Ignite, the annual user conference. I was asked to co-lead the Ignite Digital Marketing session. It was a huge undertaking. More than 400
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Section: Description of Problem I started my business consulting practice in 1985, with one client and a small budget. the original source I was very busy, but never complained about it. By the mid-1990s, I was already an internationally published author. (1996, 1997, 1999) I continued with my business and my writing. After a long absence, I’ve returned to my business consulting practice now, thanks to an unexpected windfall. My books and writing have made
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Innovation is essential for organizations to grow, and that’s where Salesforce shines. Salesforce Ignite, held recently in Orlando, was not a “vendor” conference but a team effort between Salesforce, our consultants and ourselves. We brought together my consultants, a few tech leads from Salesforce, as well as Salesforce’s Ignite community and some of our clients from across North America. Our group focused on innovation, a topic we’ve written extensively about on our blog. We explored the ways in
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[I have been an IT consultant for the past few years, working on enterprise sales for a global software company. At Salesforce, a few years back, I was assigned to help customers develop digital strategies. Since then, we’ve made a significant impact, through my involvement in the Salesforce Ignite event, which was recently held in Barcelona, Spain. We are a small team, consisting of engineers, architects, developers, and business development people. We work under the direction of the Salesforce Ignite team. Our ultimate goal is to
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I never believed in Salesforce’s “force.com” as a product for many years. However, after attending the Salesforce Ignite Conference 2018, I changed my opinion. The keynote speakers – Diane Greene, Vice President and General Manager of VMWare, and Larry Ellison, Oracle’s CEO – introduced the new version of the Salesforce platform. More Info They showed how to use the Salesforce platform to drive digital transformation for enterprises. Salesforce’s latest version, the Einstein (
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In the world today, digital transformation is the only way of going forward, it is all about how to digitalize your organization and enhance the experience of customers, partners, and employees. Salesforce was the perfect company to take the lead in this process. Salesforce’s Ignite team, for instance, was launched in early 2017 to provide customers with a complete and comprehensive roadmap on how to transform their business using cloud computing. The team was headed by Sara Beckman, SVP Sales and Partners. In her role as VP
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I was thrilled to have the opportunity to speak on the topic of “Salesforces Ignite Team Accelerating Enterprise Digital Transformation” at Salesforce.com’s Ignite 2018 event. As a seasoned trainer and consultant with experience designing and facilitating workshops and retreats, I love exploring the latest innovations in product management and marketing. “Salesforces” is not just a software provider; it’s a marketing cloud solution provider that’s integrated with many other technologies and that