Roches Acquisition of Genentech Carliss Y Baldwin Bo Becker Vincent Dessain 2010
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When a new year begins, I look forward to the opportunity to write the best case study of the year. For those of you in academia, Roches Acquisition of Genentech is a great example of the merger between two powerhouses in the industry. It is no secret that both Roche and Genentech have a deep and abiding love for technology and science, as evidenced by their acquisitions and collaboration on drugs, diagnostics and devices. As a patient, I have found that these relationships have resulted in much-improved
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Roches acquisition of Genentech in 2009 was a significant step in the company’s strategy to stay ahead of its competitors. The firm had taken several measures to enhance its marketing capabilities, including acquiring several companies and establishing new subsidiaries in new geographies. The primary objectives of the deal were to augment the company’s pharmaceutical and biotechnology product pipeline and expand its research and development activities. visit the website The transaction was viewed as transformative, and many analysts predicted that Roches
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Section: Porters Model Analysis Topic: Case Studies I worked for Roche in a project for a small biotech company, Genentech, in the late 90’s. The task was to write a press release, which would convince the media to write about my company and give Genentech more visibility. Here’s what I wrote: “The Genentech-Carliss Y. Baldwin-Bo Becker collaboration brings together two of the leading scientists in biology. The three recently completed a study on the
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– Roches Acquisition of Genentech: A Pure Play Investment Roches’ acquisition of Genentech is an excellent investment that adds to its already strong portfolio. Genentech is a leader in the biotechnology industry, offering cutting-edge drugs for a variety of diseases. Its success story includes several notable products, which are currently available or soon to be launched. – A Pure Play Investment: A Strong Market Leader Genentech’s market capitalization of $16
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In the year 2010, Roches acquired Genentech for 46.7 billion dollars to expand its R&D into new markets. Rationale Roches’ focus on R&D had led to an extensive pipeline of new drugs in the late 2000s, but it lacked a strong pipeline of products in emerging markets such as China, Japan, and the Middle East, where there was a shortage of new drugs and a lack of resources. Website The acquisition of Genentech’
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– Roches Acquisition of Genentech is a perfect illustration of “acquisitions” to grow a company, not only by acquiring the market, but also its competitive power and market share. Acquisitions can be both strategic and tactical. – Roches Acquisition of Genentech had strategic and tactical purposes: the most significant, the acquisition of Genentech provides access to a very powerful drug candidate portfolio (PDUFA: 2013), a very good R&D partner (currently, R&D