Rebel Foods Sustaining Growth Through Business Model Innovation Saikat Lahiri Indranil Bose Adrija Majumdar
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Case Study: Rebel Foods, an Indian street food brand, has seen an impressive growth trajectory over the last two decades. The company has grown from a small mom-and-pop outfit with only a handful of stand-alone outlets to a globally renowned food service provider, employing more than 1400 staff, and operating in 18 countries across the world. To maintain its market position, Rebel Foods has adopted a multi-faceted business model that includes innovative marketing and product offerings,
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Rebel Foods, a homegrown fast-moving consumer goods (FMCG) conglomerate, is one of India’s fastest-growing consumer brands, with a unique business model for food and beverages that is aggressively expanding in tier II and III cities. Rebel’s vision is to make India the leading food destination by 2020, and the key strategy for achieving this objective is through a mix of organic growth and acquisitions. Rebel has focused on two businesses – “Fresh
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Brand is the center of the universe in marketing. What does that mean? It means that, when a brand stands for something that is uniquely valuable to you, your customers are more likely to trust it and care about it. This is where the “Brand-as-a-System” theory comes in. In this theory, the brand system – the organization, products, and services – is built around a set of core principles, values, and behaviors. These “system-level” principles and behaviors are the core of the brand experience that is the most essential
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Rebel Foods, founded by Saikat Lahiri, Indranil Bose and Adrija Majumdar in 2004, offers a completely new concept in the Indian food industry—an Indian cafe called the “Rebel.” Rebel Foods focuses on creating an atmosphere in its restaurants where customers can be themselves, without any pressure to conform to the existing food culture. Their “Cafe-style” menus, offering fresh, seasonal dishes, along with innovative cocktails and non-al
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Rebel Foods is one of India’s fastest-growing e-commerce players that aims to provide a better shopping experience for customers with a unique and distinctive product mix. The company has consistently delivered impressive results in the first half of FY 2021-22, surpassing its guidance of +30-35% revenue growth, with +40% gross margin and +15% operating profit margins. However, Rebel Foods faces several risks that could hinder its growth trajectory
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Rebel Foods, founded in 2010, started out as a popular restaurant chain with locations across Mumbai. It is owned by Nishith Desai Associates (NDA), a leading professional services firm. The company has continued to grow by introducing a variety of innovative products, promoting them in a sustainable way, and maintaining an excellent customer experience. The brand’s core competence is its commitment to sustainability in the food and packaging industry. this contact form Through business model innovation, the company has been able to sust