Philips versus Matsushita Christopher A Bartlett 2009
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In this paper, I will discuss the marketing strategy of Philips versus Matsushita. Both companies are well known electronics giants with vast market shares in the electronic equipment market in Japan. Philips was established in 1891 in Leiden, Netherlands by Prince Frederick, who founded the lighting division to sell light bulbs to businesses in Europe. In the early days, Philips was known for selling only bulbs. In 1901, the company sold the light bulbs, inks, and photographic materials.
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Philips versus Matsushita Philips (NYSE: PHG, LYG) is the world’s largest consumer electronics company, headquartered in the Netherlands. Matsushita (TYO: 6752) is the world’s largest maker of electronic consumer and industrial electronics, listed in Tokyo and Osaka, Japan. Both companies are based on a strong research and development (R&D) structure. Matsushita has over 3,000 R&D
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Marketing Plan for Philips versus Matsushita Marketing is a significant factor that has helped the Philips and Matsushita make their product different from one another and gain the attention of consumers. Both companies have unique advantages, and one of them is the cost of production. However, the Philips was able to maintain its low-priced marketing campaigns, while the Matsushita had to spend more for manufacturing its products. Philips’s Products: Philips (the Philips Corporation) is a multinational
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In 2009, I wrote a case study for a client that involved a Philips company and a company named Matsushita. The case I wrote focused on Philips’ efforts in terms of research and development. Philips’ goal was to become a leader in the digital entertainment sector, which has exploded in recent years due to advances in technology. By 2009, Philips had 35,000 employees and revenues of around €57 billion. Matsushita, on the other hand, had approximately
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Philips versus Matsushita, Porters Five Forces Analysis Porter’s Five Forces model is an influential framework used to evaluate strategic options of firms operating in global markets. a fantastic read The model, based on the work of Porter, uses five fundamental competitive forces: bargaining power, rivalry, supplier power, threat of new entrants and threat of substitute products. The model can be used to determine competitive forces of a company or industry. A company can be either weak or strong with respect to these forces. According to
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Topic: Philips versus Matsushita Section: PESTEL Analysis The Philips versus Matsushita case is a classic study case in the PESTEL Analysis. The Philips is the leading market positioned leader (LPL) in home appliances, with a 54.6% market share as per the 2010 data reported in the Wall Street Journal. Matsushita, on the other hand, has a 14.4% market share. The LPL is a leader, which indicates the
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In the case of Philips and Matsushita, there seems to be a general trend that the former is more effective in the following ways: 1. Strong Brand Reputation: Philips has a strong brand reputation in most of the developed and developing nations. The company’s brand image is perceived to be reliable, innovative, and aesthetically pleasing. Matsushita has a weak brand reputation due to numerous controversies, such as the use of toxic chemicals and high prices in some markets. 2. Strong