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  • Livelihood Advancement Business School Amit Gupta Amita Joseph 2012

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    [In first-person tense (I, me, my)] I am Anita Elberse, Professor and Senior Consultant at the Amsterdam Business School at the University of Amsterdam. In my professional career, I’ve been a journalist, researcher and lecturer. I got engaged by Roger Federer’s invitation to write a blog post about his new innovative initiative, called Laver Cup. Roger Federer is one of the great tennis players of all times, and his involvement with sports and sports business is remarkable. I will write

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    “In its inaugural year, the Laver Cup is a new tournament that will take place every August in Prague. read this article The idea behind the Laver Cup was conceived by Andre Agassi, Pete Sampras, and Jim Courier. The Laver Cup is the first of its kind, bringing together the top 10 players in men’s singles tennis (men’s doubles and mixed doubles included) on the same team. This is a new format for tennis, and many players have criticized it, citing unfairness and injustice. However