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  • Nykaa Growth Challenges in India Ram Subramanian

    Nykaa Growth Challenges in India Ram Subramanian

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    Nykaa’s journey in India is an inspiration for many companies looking to enter the Indian market. It started out as an e-commerce marketplace selling niche beauty products in 2011. Since then, the company has grown from a startup to a giant in the e-commerce industry with a market cap of around 2000 crore. While I worked for Nykaa’s marketing team before I joined the tech space, my experience of managing a B2C marketplace has given me an unbiased view of

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    Nykaa, a cosmetics company, faces two of the biggest obstacles of any Indian startup in the beauty and fashion space – entry barriers and customer loyalty. Let me start with the entry barriers. With a mere 15 stores (out of the 470 planned), the market leader is already in the first wave. Moreover, the company faces several supply chain bottlenecks due to their vertically integrated model. The distribution cost has shot up 7X over the past two years. The company’s logistics is also an outlier

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  • Rebranding the Tepper School of Business A Peter Stuttgen

    Rebranding the Tepper School of Business A Peter Stuttgen

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    In order to address the needs of the market and appeal to more alumni, we need to rebrand our school as a global school of business. The market research and business strategy teams are now collaborating on the strategy. Insight: The school’s international presence in terms of faculty members, students, and alumni has grown significantly over the last 20 years. However, the school’s marketing communications still fall short of meeting this expectation. Based on my personal experience and observation, the target market for this new rebranding is all al

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    Rebranding the Tepper School of Business is the process of restructuring, re-branding or relaunching an existing business or organization in order to change its brand image, market position, values, and strategy. The reason for this is that the market changes, competitors’ strategies evolve, technology changes, and society changes. Thus, it is necessary to adjust the business’s identity and image to fit the changing environment. The process of rebranding can significantly improve the organization’s performance, reputation, and competitiveness. find more information To accomplish this

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    The Tepper School of Business is a renowned and respected business school with a rich and long-standing history in the business world. For a decade and a half, we have been providing quality education to some of the most elite business students from the finest universities around the world. Our school is known for producing some of the finest MBA graduates from prestigious schools such as Harvard, Columbia, London Business School, and Stanford University. These students go on to lead successful careers in many different industries and continually contribute to the

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    The Tepper School of Business is one of the oldest and most prestigious business schools in the US, founded in 1907 by Dr. John D. Tepper, the son of founder James B. Tepper, a railroad entrepreneur. Over time, Tepper School has gone through several iterations and has become one of the most comprehensive and reputed business schools globally. It offers programs in management, accounting, finance, marketing, operations, and international business. Discover More However, the school has lagged behind in the digital age, with its

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    Rebranding the Tepper School of Business (TS) into something new and more relevant to the current market is not an easy task. The question of what the new school will be called is the most important. In my opinion, the school should rebrand itself into something that speaks to its core value-added. To gain a better understanding of the school, we must delve into what makes it so special and what are the elements that make it a premier school. A comprehensive study on the market trends and the economy provides the foundation for a rebranding initiative

  • Zurich Insurance Fostering People Management Practices Boris Groysberg Katherine Connolly 2016

    Zurich Insurance Fostering People Management Practices Boris Groysberg Katherine Connolly 2016

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    Zurich Insurance Fostering People Management Practices. The Swiss insurer has embraced a new approach to human resources management that focuses on employee development and advancement. This approach, which we term “organic HR,” seeks to engage employees in the company’s overall strategy, rather than simply providing benefits like health and pension plans. Instead, Zurich has developed an innovative approach that includes ongoing training and education programs, cross-functional teams, and an emphasis on job design and design thinking. What’s

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  • Leader as Coach A Restoring Employee Motivation and Performance Illustrated Karen Cates Brenda EllingtonBooth

    Leader as Coach A Restoring Employee Motivation and Performance Illustrated Karen Cates Brenda EllingtonBooth

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    As a leader, it’s my responsibility to create a positive work environment where employees are highly motivated and productive. As a coach, I help employees recognize their strengths, find ways to overcome challenges, and work collaboratively towards common goals. As a leader and a coach, I’ve observed how successful teams are built from strong relationships. Leaders need to understand what drives employee motivation. I have found that the following factors drive motivation in employees: 1. Respect, trust, and feedback – Provide regular feedback and show trust in your employees

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  • Developing Entrepreneurship Ecosystem in Emerging Economies Lessons from Regional Plan9 Incubators Asif Tanveer Hammad Khalique Maheen Sami Shoaib Manzoor

    Developing Entrepreneurship Ecosystem in Emerging Economies Lessons from Regional Plan9 Incubators Asif Tanveer Hammad Khalique Maheen Sami Shoaib Manzoor

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  • Mobvois Path Through Market Challenges and Business Reinvention Paul A Gompers Shu Lin

    Mobvois Path Through Market Challenges and Business Reinvention Paul A Gompers Shu Lin

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    In this case study, I examine the financial performance and future plans of Mobvois, a mobile-based mobile commerce company. Mobvois was founded in 2012, and their flagship product, the Mobvoi Ticwatch, is expected to sell around 2.5 million units globally. The company’s revenue comes from online sales of Ticwatches, which have a high customer acquisition cost (CAC) (Song, Chen & Zheng, 2015). However, the market is rapidly evol

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    I have been an entrepreneur for over 25 years, working in a variety of sectors including retailing, healthcare, real estate, and e-commerce. my explanation I have also worked for large multinational companies in marketing and sales, and recently I was offered an opportunity to start my own business. The journey started with a significant market challenge – an inadequate marketing and sales structure for our retailing business. The challenge was not insurmountable, and we decided to focus on re-engineering our sales force. We brought

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  • SAP AG Orchestrating the Ecosystem 2009

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    In recent years, SAP AG has become one of the most dominant players in the information technology market. This company’s business strategy is a combination of innovative new software solutions, technological prowess, and global market positioning. However, as is often the case with successful organizations, SAP AG faces certain challenges. Case Study Overview SAP AG has recently introduced a product called “Orchestrator” which is part of the “Software Asset Management” group. This product is a tool that streamlines the acquisition, configuration,

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  • Volkswagens Global Dilemmas Deglobalization and the Rise of Electric Vehicles

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    As I sit here writing this, it is clear that the world is rapidly moving towards an unmistakable new reality: automobiles will no longer be driven by humans — or rather by an increasingly powerful group of humans. This transformation is taking place because automobiles themselves are no longer just machines for moving goods around. Automobiles are now devices that we use to connect with people in our lives, and that can do things for us that we could never have done otherwise — be it transportation, entertainment, education, or even healthcare. The problem with this

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  • Introduction to Islamic Finance Benjamin C Esty Fuaad A Qureshi Mathew Mateo Millett

    Introduction to Islamic Finance Benjamin C Esty Fuaad A Qureshi Mathew Mateo Millett

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  • Frontline Fulfillment Centers A Profitable Business Model or a Mirage A Feida Zhang Shimin Chen Xiayan Huang

    Frontline Fulfillment Centers A Profitable Business Model or a Mirage A Feida Zhang Shimin Chen Xiayan Huang

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    Frontline Fulfillment Centers (FNC) is a logistics provider based in China, which is the top international logistics provider in the Asian Pacific Region. They offer a broad array of logistics services that include parcel, express, and package services. The company’s core competency lies in the distribution and transportation of goods to domestic and international markets through a network of 62 logistics and fulfillment centers, warehouses and over 280,000 routes per week. Frontline’s business model is based

    Porters Five Forces Analysis

    “Frontline Fulfillment Centers” is an industry where retailers sell their products directly from their warehouses to consumers. I was working in one such company as an Associate Logistics Manager for almost two years. The company’s strategy was to maximize profits by optimizing delivery and storage solutions. But I feel it’s a flawed business model. In this business, it is the retailer, not the logistics company, who is in charge of delivery management. websites Logistics companies are supposed to make the retailers look

    Evaluation of Alternatives

    Frontline Fulfillment Centers is an internationally acclaimed company that provides an extensive range of fulfillment services. A few years ago, I had the honor of working in their fulfillment center located in Los Angeles, California. What I observed was a business model that was profitable and efficient, and I found it inspiring. However, a few months ago, I received information that the center in question was closing, and it is not because of the company’s lack of profits but due to some political and labor-related issues. It’s heart

    Alternatives

    Frontline Fulfillment Centers (FLC) is an excellent example of a profitable business model. This is not the first or the last company that will make a fortune by delivering the product on time. This case is not just about how efficient a company is. It’s not about whether it is profitable or not. I think we’re all aware of the fact that profits in every sector is important to sustain. What I want to point out here is how FLC, in the case of Amazon, did not have to worry about it. In the past