Category: Marketing Case Study Help

  • NB Distillers How to Promote the Brand Ebrahim Mazaheri

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    NB Distillers Company was started in 1953 as a producer of grain alcohol (Rum 40) and malted barley spirits for the Iranian market. Today, we are producing 13 distilled alcoholic beverages (12 domestic and 1 imported) to meet the needs of our customers. We have 5 factories in Iran which produce products ranging from 2000 liters up to 35,000 liters of the following products: 1.

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    In recent times, there is a growing demand for high-quality and premium spirits in many countries across the globe. One of the most renowned manufacturers of such spirits is the NB Distillers. NB Distillers is a leading company in the spirits industry, known for producing some of the finest quality liquors that are of high demand among consumers. The company’s brand name is an ode to the founder, Ebrahim Mazaheri, a legendary figure in the Iranian whiskey industry. He

  • Erste Group Transformation of a Banking House Change Leadership Space Sarah A Soule Stephan Leixnering Markus A Hoellerer Margot Sutherland 2020

    Erste Group Transformation of a Banking House Change Leadership Space Sarah A Soule Stephan Leixnering Markus A Hoellerer Margot Sutherland 2020

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    Erste Group is the first bank in Austria to adopt a new corporate structure for its non-performing loans business, aimed at maximizing the value from the assets that remain on the balance sheet. The decision to break up and separate this division from the rest of Erste Group was taken several years ago, but the plan was put on hold as the COVID-19 pandemic threatened the banking sector worldwide. But now, with the bank’s share price up 20% since the end of March, the move appears to be working. The

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    In the current market climate, Erste Group has transformed the banking house in a major way. This transformation is the result of a highly strategic leadership team’s decision to align the banking house’s culture, processes, and values. As a result, the new leadership, including the CEO, the CFO, and the CMO, introduced a new direction for the banking house, which is now known as Erste Group bank. A detailed report on the Erste Group case can be found at https://www.economy.com/report/erste-

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    In the banking industry, Erste Group has been growing rapidly over the past few years. This rapid growth was partly due to the merger of two of Austria’s largest banks, Raiffeisen and Alba, in 2015, followed by the acquisition of Austrian private lender Kreditanstalt für Wiederaufbau in 2017. As a result, Erste Group has become one of the largest banks in the region, with a large share of Austrian market and one of the largest in the CEE (Central and Eastern

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  • Strategy Execution Module 14 Managing Strategic Risk Robert Simons 2016

    Strategy Execution Module 14 Managing Strategic Risk Robert Simons 2016

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  • Corona Confectionery Egypt At a Crossroads Marina Apaydin Mostafa Nosseir Logina Mady Reda Elrefaye Salma Sarhan

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  • CardioThoracic Systems Diana Gardner 1999

    CardioThoracic Systems Diana Gardner 1999

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  • Mastercard 2023 Rewired for infinite optionality

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  • EduSports Extending the Value Proposition Vijay Krishnamurthy Ram Subramanian

    EduSports Extending the Value Proposition Vijay Krishnamurthy Ram Subramanian

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  • Autosalon Klokoka Seeking Directions for Growth Natalie Badie Ladislav Tyll Mohit Srivastava

    Autosalon Klokoka Seeking Directions for Growth Natalie Badie Ladislav Tyll Mohit Srivastava

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  • Explore Inc Allen S Grossman Sharon I Peyus 1999

    Explore Inc Allen S Grossman Sharon I Peyus 1999

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  • The Rise and Fall of FTX Aiyesha Dey Jonas Heese Joseph Pacelli Max Hancock 2023

    The Rise and Fall of FTX Aiyesha Dey Jonas Heese Joseph Pacelli Max Hancock 2023

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    The rise and fall of FTX was a spectacularly tragic case of a giant that failed in its prime. This case study aims to examine how the failure of FTX unfolded, and how a company like this can occur. A Brief It was only in the past decade that I discovered that crypto, or digital currency, had its own market that is different from any other market. I remember the news of Bitcoin being the most expensive currency of the year when I was at a high school. My

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    A brief overview of the current events surrounding the rise and fall of FTX’s founder, Aiyesha Dey, is essential. In March 2022, she was named the CEO of FTX, the cryptocurrency exchange. A few months later, in November, she stepped down from her position. The story has since taken an unexpected turn. The FTX collapse in November 2022 shocked the crypto industry. The cryptocurrency exchange was unable to pay back its billions of dollars in deposits. This led to the