Luthra Engineering Industries Dealing with a Crisis Rohit Luthra Malay Patra Abhishek Totawar
Evaluation of Alternatives
In light of the ongoing crisis at Luthra Engineering Industries (LEI) with regard to dismal financial performance, a thorough evaluation of its options is necessary. As a matter of fact, there are a plethora of strategies available in the market, ranging from acquisition of assets or stocks, partnership with other companies, and diversification into newer segments of the market. Each of these options would demand an equally weighted investment and also result in a distinct strategy. However, none of these options has been considered in this evaluation, given the company’
Case Study Solution
We are in the middle of the biggest crisis of our organization’s history. The company was performing poorly, our share price was dropping rapidly and the stock market had been closed for the last two weeks. Our market share had dropped by half, our revenue was in sharp decline, our profits had been cut down drastically, we were facing an enormous debt, and our liquidity position was dire. I remember, a few months before this crisis struck, we had a board meeting, and I had made a presentation on our new strategy. My objective was
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Luthra Engineering Industries was in dire need of a crisis management plan. The company had faced a devastating setback, which had put it on the brink of bankruptcy. The board of directors felt that this was not a simple case of “adversity leading to success”. Instead, it was a critical moment, where the company’s survival depended on a well-crafted crisis management strategy. The board tasked me with identifying the areas where the company’s reputation was at risk and developing a plan to regain it.
Marketing Plan
Rohit Luthra, a CEO of Luthra Engineering Industries has announced the closure of his company due to the pandemic situation. It is reported that due to the pandemic, the company’s production has stopped. Moreover, the company’s financial position has also come under pressure due to the crisis. According to Luthra, the closure of his company will result in a loss of around ₹ 150 crores. As per the information gathered, the Luthra Engineering Industries has announced that the closure of its production line
Recommendations for the Case Study
“In the wake of the COVID-19 pandemic, Luthra Engineering Industries has been facing various setbacks. One of the most significant challenges it faces is to maintain manufacturing operations as it is crucial to the economy, and a prolonged lockdown could lead to massive disruptions to supply chains, production halt, and a decrease in revenue. The company has been grappling with unprecedented market challenges as its products are critical inputs for a significant proportion of manufacturing, and there is a risk that the crisis will cause production
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The crisis at Luthra Engineering Industries started when they got a bad response from the market for their newly launched product ‘Crimple’. view The production and sales of Crimple were at a standstill and the company was going through a tough phase. My initial reaction was to go down and sit in the office until they figure out their ways. But the first day, I found them talking in circles and their response was “we will find out where the problem is”. This situation started to affect our revenue, and it was becoming a threat