Category: Ivey Business School Case Studies

  • Allianz Customer Centricity Is Simplicity the Way Forward Eva Ascarza Emilie Billaud 2021

    Allianz Customer Centricity Is Simplicity the Way Forward Eva Ascarza Emilie Billaud 2021

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    Allianz’s new marketing strategy, which aims to make the customer the central focus of everything they do, is a move in the right direction. This comes from a realization that customers’ needs have evolved, and the industry has long since passed the era of a ‘one-size-fits-all’ approach. In recent years, customer-centric companies have made it a top priority to focus their efforts on better understanding their customers’ needs, preferences, and pain points. click over here It’s an approach that has become increasingly popular, driven

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    In the first instance, I had always been skeptical about Allianz Customer Centricity because of the brand’s commitment to the “human touch.” But as I read “Allianz: A Digital Playbook for Success” by Tom Steele, I was blown away by the clarity of his vision. why not look here Allianz’s commitment to simplicity and minimalism is something that is often spoken about, but rarely demonstrated in real life. Steele’s book is a good starting point for any business wanting to simplify and humanize its interactions.

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    Allianz is one of the world’s largest insurance groups, but is this leading insurance giant’s strategy based on a customer centric approach, or is it simply “focusing on the basics and simplifying processes”? Allianz’s ‘customer centricity’ is the buzzword that has dominated industry discussions in recent years. Customers, consumers, are at the heart of Allianz’s strategy, and the insurer wants to keep them at the centre of their operations. As such, their approach

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    Allianz is one of the most popular and most respected insurance groups in the world. Their success can be attributed to a longstanding commitment to creating an outstanding customer experience that stands out in the marketplace. And for good reason – they do it so well. Their approach to customer centricity is founded on three principles: simplicity, empathy, and transparency. These principles are evident in the simple design and layout of their website, and also in the way they interact with their customers. But I wanted to take this opportunity to challenge the concept of customer

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    Allianz, a global insurance and financial services provider, is one of the most well-known companies in the world, with customers ranging from large corporations to individual clients. Allianz is also known for its customer centricity, as evidenced by its customer survey results published in 2020, which showed that over 90% of its customers considered their experience to be excellent or very good. Allianz’s customer-centric culture is evident in the way they interact with their customers on multiple fronts, including via various channels,

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    “In today’s world, customer centricity is the way forward. We know what our customers want and need. Allianz customers expect to be easily understood, to have a seamless customer journey. To have the right product, at the right time, at the right price. The Allianz customer centricity vision goes beyond ‘nice to have’ to ‘must have’. It’s about delivering a differentiated, customer-centric value proposition that sets us apart. And it’s about making customers our top priority. We will continue to focus on

  • Julia Miller A Managing Sexual Misconduct HBS Authors 2023

    Julia Miller A Managing Sexual Misconduct HBS Authors 2023

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    21. How might Julia Miller A Managing Sexual Misconduct HBS Authors 2023 help to combat sexual harassment and improve gender equality at Harvard Business School? article source In the case of Julia Miller A Managing Sexual Misconduct HBS Authors 2023, the author’s evaluation is strong, as she highlights the author’s personal experiences with sexual harassment and the author’s recommendations for how Harvard Business School can improve gender equality and combat sexual misconduct in the workplace. This includes the

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    Julia Miller A Managing Sexual Misconduct HBS Authors 2023 As I sat in a hot and humid classroom, overloaded with coursework and studying for my final exams, a strange sensation caught me off guard. I realized that I’ve been sexually harassed at the hands of a professor. The incident happened in the dormitory room, where I was hosting a late-night study session. It wasn’t my fault that the professor, a renowned academic, took advantage of my vulner

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    At Harvard Business School, we have been making great strides in addressing sexual misconduct issues, from creating a dedicated Office of Advancement Inclusion, Equity, and Justice to partnering with external organizations and resources to increase the accessibility of Title IX services to more of our students. This is a historic moment for HBS, and we are proud to be a leader in this effort. But there is always more work to be done. Recently, we announced the launch of a new sexual misconduct prevention program for our faculty and staff. The

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    Julia Miller, a Harvard Business School student and author, has been recognized with the “Leadership on Campus” award for her contributions to the prevention of sexual misconduct. She is the author of two articles published in the Harvard Business Review, “The Rise of a Leader: Finding Your Inner Strength” and “Talking About Mental Health,” and co-author of the book “HBS Women in Business: A Companion to the Curriculum.” The book won the 2021 MIT Sloan Management Review

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  • Amgen Incs EpogenCommercializing the First Biotech Blockbuster Drug Felix OberholzerGee Dennis Yao 2005

    Amgen Incs EpogenCommercializing the First Biotech Blockbuster Drug Felix OberholzerGee Dennis Yao 2005

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    The epogen patent was infringed by Amgen, and a settlement was eventually reached. This case study is about a critical moment when the Amgen team decided to move forward with a new strategy for selling the Epogen. This strategy was designed to generate additional revenue beyond what was needed to cover the costs of developing, manufacturing and marketing Epogen. This revenue would come from marketing and sales and from selling the drug for additional indications. The first Epogen product was marketed by Amgen and was a blood thinner. index It

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    Epogen is an erythropoietin (EPO), which is a natural protein hormone that stimulates the red blood cells to produce and transport oxygen in the body. Epo is widely used in the treatment of anemia. The epogen market is expected to grow rapidly over the next five years, due to an increasing number of anemia patients in the western countries. Aspen is a biotech pharmaceutical company, the worlds top EPO producer. Aspen was formed in 1981

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    – Epogen (Epoprostenol) was the first biotech blockbuster dug. – Its use in blood pressure support is a revolution in pharmacology. – We now have a test to check how much heart is enough. Go Here – Epogen also helps in slowing kidney disease. – Its safety is a model for future drugs. – Amgen, one of the biotech pioneers, is using the lessons learned. The first biotech blockbuster was Epoprostenol (Epop

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    I’m Felix Oberholzer-Gee and I have a PhD in Biomedical Engineering. Last year we invented and commercialized the first biotech blockbuster drug: Epogen, which makes people’s bones stronger. Epogen made it to market in 1984, with a patent expiring next year, after years of intense legal battles with other companies. The company, Amgen, was founded by our co-founder and my mentor, Dr. Robert Langer. His “Scaff

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    Felix Oberholzer-Gee, a Swiss-born professor of business administration at Harvard Business School and an experienced consultant for multinational corporations, has written about the importance of market positioning in a book, published in 2002. In this article, I analyze the market positioning strategy of Amgen Inc. In 2002, Amgen Inc. (Amgen) introduced a blockbuster drug, Epogen, for erythropoiesis-stimulating agents (ESAs), a class of agents for patients

  • Microsoft Teams versus Zoom Challenging the Challenger Mohanbir Sawhney

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    I am a big fan of the Challenger Mohanbir Sawhney. He is the founder of the Sawhney Group, an organization providing business advisory and coaching services to high-growth businesses. He is the author of “Earn the Risk” and “Mindset in Growth,” the latter of which won the Best Book Award in Management at the 2019 Inaugural Australian Management Association Awards. In 2017, he made his presence in the worldwide market by launching the Microsoft Teams

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    Zoom: The challenger to Microsoft Teams is a new entrant in the enterprise teleconferencing software market. ZOOM offers an all-in-one platform for business communication. It’s easy to use, user-friendly, and customizable. The pricing starts at $9.99/month and can go up to $150/month for a premium plan. Microsoft Teams: Microsoft Teams is an enterprise communication platform. It has built-in tools like video conferencing, document sharing, chat, and team collaboration

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  • Kings Flair International Managing Suppliers Crisis in Virtual Manufacturing Justin Law Shimin Chen Anthony Pang Johnny Wan Alex Wong

    Kings Flair International Managing Suppliers Crisis in Virtual Manufacturing Justin Law Shimin Chen Anthony Pang Johnny Wan Alex Wong

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    Kings Flair International (KFI), the Chinese virtual manufacturer, is experiencing a crisis because of its virtual suppliers. Virtual suppliers are factories in countries such as China, Russia, or Ukraine, where the government supports the industries, providing affordable labor. KFI contracted with virtual suppliers to make its products from scratch, but the quality is not up to the standards set by KFI. KFI’s business strategy is to take over the virtual factories, and the strategy works well in the short term. KFI makes sure to

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    Kings Flair International (KFI) is one of the top global manufacturers of premium skis and snowboards. Their mission is to create a sustainable and sustainable future through their products, so KFI is committed to ensuring that their manufacturing processes are eco-friendly. KFI’s operations are located in Asia, Europe, and North America, providing high-quality production to the world’s biggest ski companies. However, KFI faced an unusual situation in the first quarter of 2021. During a

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    “Virtual manufacturing has always been a trendy topic, but with the current pandemic and economic downturn, companies are forced to adopt virtual manufacturing solutions. I have recently implemented the virtual manufacturing solution and witnessed how it has transformed the production process. It has simplified our supply chain, reduced our delivery time, and enabled us to reach our customers anywhere in the world. We can now take on customers with different time zones and have access to a global workforce that can do the production. As a result, the market demand for Kings Flair International has increased significantly

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    “In today’s fast-moving, digital-led industry, physical production has become a thing of the past for global brands. To survive in today’s world, traditional manufacturing practices are no longer viable. But the reality is, most global brands are still struggling with complex supply chain management problems when it comes to “digital manufacturing”— a technology-driven solution that has emerged to help them achieve their manufacturing goals, and maintain sustainability at the same time. “We’ve been in the “dig

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    I had the unique opportunity to be a part of the Kings Flair International Managing Suppliers Crisis. It’s a difficult challenge for the Kings Flair International team, and they had to deal with it in a quick time. The crisis came at a time when the organization’s strategy for the business model was challenged. With the market environment undergoing a significant transformation, and new players entering the market, the organization was struggling to maintain its position. The management team had to adopt new strategies and approaches to adapt to the changed environment. The situation demanded

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    The global pandemic Covid-19 has had far-reaching and catastrophic effects across industries including, but not limited to the manufacturing sector. One of the primary effects of the pandemic has been the shift towards remote work, with 94% of firms having already adopted remote work as a part of their normal operations. This trend has brought about a virtual manufacturing crisis where supply chain disruptions are more pervasive and significant than ever before. The consequences of the pandemic’s impact on VRIO can be attributed to the

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    Kings Flair International is a multinational conglomerate that operates in the manufacturing industry. It is known for its high-quality products, innovative designs, and excellent customer service. However, Kings Flair is currently facing a crisis in its virtual manufacturing division due to the pandemic’s impact on the supply chain. visit The virtual manufacturing division, which includes its operations in the United States, Europe, and South America, has been severely affected by the pandemic. The lack of human interaction has made the virtual manufacturing process slower

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  • Hong Kong Jockey Club Membership Transformation Kristiaan Helsen Marcella Wing Sze Ho 2022

    Hong Kong Jockey Club Membership Transformation Kristiaan Helsen Marcella Wing Sze Ho 2022

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    The Hong Kong Jockey Club (HKJC) was founded in 1841 as a non-profit institution to support racing and its participants in Hong Kong. In the 21st century, it is one of the world’s largest sporting organizations with a wide range of competitive activities including race courses, training tracks, horse sales and breeding operations, the HKJC Academy for Young Riders and Young Horses, as well as other social activities for members. The HKJC has been undergoing a transformation in recent years

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    A unique case study about Hong Kong Jockey Club Membership Transformation. The analysis of this case study examines the transformation from a traditional club to a digital platform, highlighting the key drivers of change that were driving the club’s journey. The case study is structured in the following format: 1. 2. Background 3. Current Situation 4. Impacts and Challenges 5. Transformation Plan and Strategy 6. Performance Measures and Success Metrics 7. Conclusion Background Hong Kong

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    Kristiaan Helsen, a 55-year-old professional writer in New York City, was an enthusiastic hobbyist in riding horses. On a summer afternoon last year, his passion led to his entry in the 2019 Hong Kong Jockey Club Membership Transformation competition. He submitted an article based on his experience on the track. The essay was submitted for the competition based on the Porters’ Five Forces Analysis. Kristiaan Helsen’s experience in riding horses allowed him to analyze the industry,

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  • Note on Organizational Structure Ethan S Bernstein Nitin Nohria 1991

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  • The Island Development Corporation Capital Budgeting Project Maria Theresa Manalac Jon Lim Sandeep Puri

    The Island Development Corporation Capital Budgeting Project Maria Theresa Manalac Jon Lim Sandeep Puri

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  • AirAsia X Financial Distress and DebtRestructuring Negotiations Emir Hrnjic Elsa Satkunasingam

    AirAsia X Financial Distress and DebtRestructuring Negotiations Emir Hrnjic Elsa Satkunasingam

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  • Iceverks B Summer of 1993 Henry W Lane Iris Berdrow Marina Kalinina

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