Category: Ivey Business School Case Studies

  • Innovation at Google Ads B SAIL Linda A Hill Emily Tedards 2023

    Innovation at Google Ads B SAIL Linda A Hill Emily Tedards 2023

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    I was surprised when the company’s top management called me and gave me a brief description of their new advertising initiative. I was expecting some vague description or perhaps a detailed research report. However, the man on the phone was clear and concise. He said that the organization had recognized that people wanted their messages to be delivered more precisely than was the case with previous advertising methods, such as TV or radio. my link He added that the company was putting together a team to develop a system to deliver the message more precisely and in a targeted way. This was quite an innovation

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    “Innovation is the ability to find ways to improve existing solutions rather than innovate in new directions. Innovation at Google Ads, which is an internal team under Ads, was started in 2014. They aim at improving existing tools with new technologies and methodologies. my response Their motto is to ‘do good, make better’, and they seek to solve the common problems in the advertising world. Google Ads, as I mentioned, is a digital advertising solution owned by Google, offering services such as AdWords, AdSense

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    As the world’s most dominant ad-tech and AI platform company, Google’s Ads BSAIL stands tall with its unique and valuable technology for businesses. At Ads, we’ve been working with BSAIL for several years. As we observed the evolution of the platform, we realized the potential of integrating our knowledge and experience with Google’s Ads. It was a unique opportunity for our company to enhance our product offerings by utilizing BSAIL’s platform-agnostic technology. Now that we’ve joined forces with BSAIL

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    Innovation is the core strength of Google Ads (Google’s advertising platform) that sets it apart from the competition. Google’s innovation strategy has produced significant growth in revenue and customer satisfaction, while at the same time minimizing costs. Here are some of my innovation ideas and how they have worked: 1. Automation: In 2021, Google’s automation technology made its way into more than 50% of Google’s customer service interactions. Automation has enabled Google to reduce customer service costs

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    Innovation at Google Ads (B) SAIL Linda A Hill Emily Tedards 2023 Google has taken a massive initiative to revolutionize their Ads product. The initiative started from a small B to a B+ product that now provides top-of-the-line performance. The product has undergone significant transformation in the recent past from a costly ad buying tool to a comprehensive program that has the ability to deliver on almost any marketing objective. This paper aims to delve into the reasons behind this shift and provide

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    Google Ads B (Budget) SAIL, a sub-brand of Google Ads, has been successful in the industry, offering tools and solutions that cater to small businesses. However, for the first time, we have taken this avenue to innovate on the ground of its current positioning as a budget-focused solution. Through a deep dive into the customer pain points that drive Google Ads usage, a few solutions were identified, which will help businesses with varying needs. Our idea for a unique value proposition centered around a hybrid of budget

  • Department of Social Cohesion and Community WellBeing Shifting from a Compliance Mindset to a Focus on Value Creation Mark Graham Geoff Bick Stephanie Thomas

    Department of Social Cohesion and Community WellBeing Shifting from a Compliance Mindset to a Focus on Value Creation Mark Graham Geoff Bick Stephanie Thomas

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    The Department of Social Cohesion and Community WellBeing in South Africa is a significant body of government that works in various sectors to strengthen social cohesion and community wellbeing. It is one of the critical departments in the South African government with a mandate to promote social cohesion, reduce social inequalities, and enhance community wellbeing. Background Social Cohesion and Community Wellbeing began its journey in 1996 as a department in the Department of Labour. It was created to address

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    1. (50 words) 2. Background (25 words) 3. Problem Statement (10 words) 4. Definition of Value Creation (10 words) 5. click to read Impact of Compliance-Mindset in Social Cohesion and Community Wellbeing (50 words) 6. go right here Problem Analysis (15 words) 7. Brief Description of Department (50 words) 8. Objectives (10 words) 9. Key Messages (50 words) 10. Value Proposition

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    “In 2015, I joined the Social Cohesion and Community Wellbeing (SCCW) Department at the local government level. The department was originally established in 2006 and was set up to tackle a range of social problems. At the time, it was primarily compliance driven and had been successful in achieving some short-term goals. For many years, I had observed the impact of the department’s activities on individuals’ lives. The people I met and worked with were facing challenges with housing, mental health,

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    “Deputy Commissioner, please explain how your department is shifting from a compliance mindset to a focus on value creation? As we have already agreed to take a more risk-averse and compliance-driven approach to managing public funds, it is time to bring back the focus on how we make a positive difference to people’s lives and communities, with a greater emphasis on ensuring that outcomes are valuable, meaningful and contribute positively to social and economic development.” Deputy Commissioner, Mark Graham: (smiling) Thank you, Steph

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    I am a researcher, writer, and consultant with over 15 years of experience in Social Science Research in South Africa, Canada, and the UK. I have worked on a range of social issues from poverty and inequality, to health and education. Throughout my career, I have consistently identified a need for an integrated approach to social problems. One solution is through a shift from a compliance mindset to a focus on value creation. A compliance mindset emphasizes compliance with established norms, laws, and protocols. This

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    1. The Department of Social Cohesion and Community WellBeing (DSCWB) is the central agency for promoting social cohesion and community wellbeing in the Province of New Brunswick. Since its establishment in 2001, DSCWB has been responsible for the development, coordination, and implementation of community development and promotion plans across the province. The DSCWB’s mandate includes a broad range of community development initiatives, from education and training programs to service delivery. Despite

  • Orange Sky Balancing Commitment to Cause and WellBeing Chelsea Gill Amy Kenworthy Catharina Jecklin

    Orange Sky Balancing Commitment to Cause and WellBeing Chelsea Gill Amy Kenworthy Catharina Jecklin

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    1. A Brief Overview of the Business, its History, and its Values I began my career as a successful sales professional, then transitioned into a leadership role within my parent’s business. From a young age, I’ve been committed to making a difference in people’s lives. My parents built the company with a mission of positivity, kindness, and community engagement. see this here They believed in the power of small acts of kindness and created Orange Sky with a mission to create beautiful moments for families in need. Today, Orange Sky’s mission is to

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    “I have always been passionate about volunteering for nonprofit organizations. I am a firm believer in giving back to my community, and I truly enjoy serving others. However, I recently learned about Orange Sky, an organization dedicated to providing education and resources for children with cancer and their families. As a mother of a 10-year-old boy who has been diagnosed with cancer, I felt compelled to learn more about this incredible nonprofit organization. The details about the organization’s mission and philosophy moved me to action, and I quickly committed

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    We understand the importance of both personal growth and social change in creating a sustainable future. We prioritize and incorporate environmental conservation and corporate social responsibility initiatives into our daily business. We actively seek opportunities to engage with local communities and empower them in their well-being, and we support sustainable business practices. Our commitment to cause and wellbeing is exemplified by our annual Orange Sky campaign. We partner with non-profit organizations to donate 10% of net profits to charitable initiatives

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    As the summer months progress and fall approaches, the orange season in the San Francisco Bay Area brings many positive and interesting aspects. Although, it may be a little unpredictable as the weather could easily have the opposite effect, with some weeks hotter than others. On the bright side, however, I find myself in a position to appreciate its beauty, and not have to think about the rain that has been all too present in the city, during my summer days. One such occasion where I was forced to think about the rain was on a weekend, with an outing to

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    I was honoured to have the pleasure of meeting Chelsea Gill and Amy Kenworthy of Orange Sky in Sydney. They are both extremely passionate about their work and dedicated to creating meaningful impact through the use of their business expertise. Chelsea Gill shared with us about her commitment to creating a positive impact on the environment, particularly through the launch of the Orange Sky Project. The Orange Sky Project is a mobile art and recycling platform that was born out of the need for a sustainable and responsible recycling system in the area. This program brings together

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    I am writing to express my strong commitment to cause and wellbeing. I support Orange Sky and am delighted to have recently joined the Orange Sky Balancing Commitment Board of Directors. This means that I am responsible for ensuring that Orange Sky continues to deliver sustainable solutions for environmental concerns and provide a means for children to enjoy clean, fresh air in their communities. I am proud to say that the commitment we made to cause and wellbeing is fundamental to the company’s corporate mission. The commitment I support involves three key elements: sustainable

  • Mayo Clinic The 2020 Initiative Regina E Herzlinger Robert S Huckman Jenny Lesser 2014

    Mayo Clinic The 2020 Initiative Regina E Herzlinger Robert S Huckman Jenny Lesser 2014

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    In 2020, Mayo Clinic launched a big initiative. In the 2020 Initiative, Mayo Clinic is working to solve the big questions about the future. It aims to make the healthcare industry better, healthier, and more accessible to everyone. It does this by focusing on four areas: 1. Health literacy: Too many people can’t read and understand health information, but they can still access medical care. The Initiative aims to increase health literacy so that everyone can

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  • Garmin 2019 Metin Sengul Javier Gimeno Jean Wee 2019

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  • Launching CUHK Medical Centre David Barrett Hong Fung Pong Yuen Howard Lam Hang Yee Rosette Leung Jacky Wing Kin Tang

    Launching CUHK Medical Centre David Barrett Hong Fung Pong Yuen Howard Lam Hang Yee Rosette Leung Jacky Wing Kin Tang

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    In 2016, the Hong Kong Polytechnic University was the largest in the city. It offered degree programs in science and technology and applied and design programs. However, the university was still struggling to increase its enrolment. Therefore, it embarked on a mission to increase its student body and reduce its class size. In early 2017, the university launched CUHK Medical Centre with the aim of attracting medical students into the campus. The main premise of CUHK Medical Centre was to provide high-quality medical education

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    As someone who grew up in Hong Kong, I remember the time when it was hard to find a qualified doctor who could offer affordable medical care in our city. I often thought that CUHK’s (City University of Hong Kong) Medical Centre could provide the much-needed service. In 2013, I was contacted by an insurance company offering to cover the costs of medical treatment for my mother, who was suffering from chronic arthritis. I was happy to hear that the hospital was accepting my mother’s insurance coverage. My

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    “The launching of CUHK Medical Centre is a significant event in the history of CUHK’s Faculty of Medicine. her response It marks the successful realisation of a vision that was first conceived by the late Chief Executive Officer, Professor Chan Sing Leung, in 2002, who had an outstanding vision to establish a world-class, integrated medical centre in Sha Tin. The development of the Medical Centre’s core facilities was part of this vision. Since the vision was first developed, there has been a steady progress in its implementation, cul

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    The Medical Centre in CUHK, known as CUHK Medical Centre, is a new service centre for the School of Medicine which commenced operations on October 2008. The centre is located at the Hong Kong Polytechnic University on the Yuen Long East Road. It is in a new building and has a spacious environment, and 30 consulting rooms. The CUHK Medical Centre opened at the same time as CUHK School of Medicine. We aim to serve our clients in our new facilities and continue to support and assist

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    Acquisition was a strategic decision, a risky but crucial part of building the IAR Group from scratch, a mission of making new and existing companies more resilient to globalization. For decades, the IAR Group had been providing high-quality products and services in a range of markets, from aviation to space and consumer electronics. Our global footprint gave us access to the best talent and innovation in the world, and helped us build and maintain strong relationships with our customers. But to continue this growth, we needed to be more agile

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    ProblemSolving is a fundamental cognitive skill. The problem itself can seem insurmountable and overwhelming. In fact, the more apparent a problem seems, the greater the potential for the mind to solve it (e.g., the problem of 67 million refugees in Africa). This is the reason why many successful companies and organizations spend significant resources on problem-solving development. The Psychology of ProblemSolving examines the psychological and neural mechanisms underlying effective problem-solving behavior. This case study addresses a contemporary problem of the corporate sector that is

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    160 words only Based on the findings and theories, I am confident to conclude that the solution to complex problems is often discovered through empathy, insight, and a collaborative approach. When individuals work together and share their knowledge, expertise, and resources, they can better identify and address problems, and come up with viable solutions. In my research, I found that the following are essential elements to achieve empathy and collaboration: 1. Understanding the Situation – This begins with understanding the problem at hand, the goals and object

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    Problem-solving is an essential trait in everyday life that has become essential in modern times due to the complex and interrelated nature of life. While the process of problem-solving involves the use of reasoning, critical thinking, problem-identification, and information-seeking, the psychological approach to problem-solving involves the use of various cognitive, emotional, and motivational factors. In this report, we will explore the psychology behind the problem-solving process in more detail. Section 1: The Biological Background of Problem

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    A psychology of problemsolving, is an integrated process of self-cognition that is guided by a problem. In this case, a problem is the task at hand, the issue we have, the obstacle that needs to be overcome. We need to look into the psychology behind solving problems. One of the psychological factors that contribute to problemsolving is empathy. Empathy is the ability to understand the perspective of another person, and the feeling of empathy helps us identify and understand our own emotions and experiences. Emp

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    The Psychology of ProblemSolving In 1974, the mathematician John Hintze published a landmark work titled “The Psychology of Problem Solving.” He described human beings as natural problem solvers, capable of generating solutions to complex problems and performing these in a logical, systematic, and efficient manner. In other words, solving problems is a natural instinct. However, the idea of problem solving is not always easy to translate into practical experience. In fact, our ability to think about and solve problems depends on the environment in which we

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    “This is the story of my struggle to break free from the darkness that had gripped my soul. I was an introverted child, a loner in high school. her response It was only after I got married that I started seeking social interaction. I was afraid to talk to people, was always the last one to speak in parties, and even avoided group discussions. My children had to take care of me most of the time. “ My wife would do my bills, wash dishes, cook, and clean up after the kids. I was a stay

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    My research focuses on the psychology of problem-solving and decision-making. This is an interdisciplinary field that draws from fields such as cognitive psychology, neuroscience, decision sciences, and social psychology. The concept of problem-solving is broad, and we study it from a variety of angles. One approach involves developing the ability to recognize and solve problems. This can be through training in specific problem-solving strategies, such as visualizing problems, analyzing data, and considering potential outcomes. Another approach involves developing problem