Is Sony Turning Around Marcus Schuetz Atsushi Sumi Claudia HL Woo 2011
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It was like this: You have all heard about Marcus Schuetz, Atsushi Sumi and Claudia HL Woo. They had created quite a stir when they were announced as new Sony CEOs. They were quite young and seemed to be at a crossroads in their careers. So what did they do to solve their problems and become the next generation of leaders for Sony? Well, I was there. I witnessed it all firsthand. Here’s what I observed: – Schuetz has an unusual perspective on customer service and understanding consumer needs
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Sony has been struggling with sales for quite some time now and the latest quarter was a very disappointing one. While the market may have been holding up overall, Sony saw sales down 8.2% in Japan, 11.4% in North America and 10.1% in Europe. Marcus Schuetz has been a problem for Sony, a sales guy at the lower end, and has been a key figure to watch for quite some time now. Schuetz is now being replaced by Atsushi Sumi. In the
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In 2010, Sony announced an interesting and innovative product — the PlayStation Portable. It was a great device with a superb gaming console, an HDTV, and a great video camera. It was a great game console, too. But, at the beginning of 2011, the PS2-like performance and lack of gaming enthusiasts caused Sony to lose market share. The sales in the first half of the year were down 21%. The second half was much worse, with sales down 34%. investigate this site
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Marcus Schuetz is a leading designer and software architect at Sony Corporation and one of the most prolific bloggers in Japan. Marcus’s blog, “Blogs on the Edge,” receives an average of 400,000 unique visits per month, with over 125,000 RSS subscribers. His most recent blog, “Japan Web: The Journal of Japan’s Web,” has over 350,000 visits, and is read by over 100,000 subscribers
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A few months ago, we profiled Sony’s new head of advertising, Claudio Atsushi Sumi. The company is on a mission to regain its market share, and Sumi’s focus was clear: Sony would build a “sustainable, successful advertising model.” We asked Sumi if Sony had turned around. “We’re at an inflection point,” he says. “We’re going through a big transformation.” To put it another way, Sony’s CEO, Naomi Yoshie Oda, is focusing
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Marcus Schuetz of Sony has a long and successful history as a sales and marketing executive. He was with Hewlett-Packard’s Digital Imaging & Multimedia Division when his company acquired Kodak’s Business Solutions Group. Before that, he was with EMC Corporation, where he helped expand EMC’s enterprise information management division. Schuetz has been with Sony since June of 2008 and has been involved in the company’s turnaround of the Personal Audio division, where he’s now head of global sales and