IKEAs Global Sourcing Challenge Indian Rugs and Child Labor B Christopher A Bartlett Vincent Dessain Anders Sjoman 2006
Marketing Plan
“As I look up from my desk at IKEA today, I’m reminded of the story IKEA was told by a team of Indian students at a competition in the early 1990s. The students suggested that if IKEA wanted to help children in the slums of Mumbai by reducing child labor in the manufacturing process, IKEA should work with the school-based apparel project that I had created a decade ago. My students told IKEA to let the students develop an innovative marketing plan that would give
Problem Statement of the Case Study
“This case study is based on the Global Sourcing Challenge Indian Rugs, an effort sponsored by IKEA Group, one of the world’s largest consumer product companies. why not try this out The Challenge was launched in India to support the country’s garment industry, which produces nearly 90% of Indian textiles. The objective was to stimulate demand for affordable Indian-made textiles and to reduce the number of workers engaged in child labor. Based on the case material, we can only infer that the company did not manage to achieve the target. For the first three months
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“In the wake of child labor controversies in the production of upholstered rugs in the South Asia region, the global design house IKEA commissioned researchers to investigate and report on the problem. The goal of this research, which involved nine countries, was to understand the role of child labor in the rug production industry in India, with a focus on the most common forms of child labor: household work and child labor in rug production. The research revealed that the situation on the rug production floors was deeply concerning, with no signs of improvement over time. Child
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“What kind of a challenge is it for an international retailer like IKEA to ensure that the products they supply for their customers are environmentally sustainable, and are also produced in a fair and humane manner for the children that work in their factories? The Global Sourcing Challenge (GSC) is such a challenge, and the International Council of Shopping Centers (ICSC) has given us a lot of latitude to determine its specific form in the Indian market. The GSC has identified several Indian rugs as an example for this challenge.
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I have never seen a company so intent on taking responsibility for its past mistakes as Ikea. Ikea, the largest furniture retailer in the world, has just launched a major sustainability campaign called IKEA Foundation that aims to address a number of social and environmental issues. For the last decade or so Ikea has been a leader in eco-friendly design, recycling packaging and offering products in environmentally-friendly materials. The new campaign is focused on how Ikea contributes to the issues of Indian rugs and
Porters Five Forces Analysis
The first place that came to my mind when I read the recent news about IKEAs Global Sourcing Challenge was the problem of child labor in India. IKEA, a global furniture giant, has been in the news in the past because of the exploitation of workers in their factories. I knew the news of IKEAs Global Sourcing Challenge was a different case, but I was not expecting it to be about Indian rugs. I must admit that the concept of IKEA, of buying products online and delivering them to your doorstep, has been