Henkel Adhesive Technologies The Digital Transformation Journey Enver Yucesan Nick Miesen
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I think I am the world’s top expert case study writer, so the first thing I can say is I have a lot of experience in the digital transformation journey of the Henkel Adhesive Technologies. The company has been a part of our industry for more than 150 years and it’s a leader in innovation for more than 50 years. In fact, the company is on track to double its market share in 2020, driven by the digital transformation. Here are the main areas that I’ll discuss in this essay:
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“I am the world’s top expert case study writer, Henkel Adhesive Technologies The Digital Transformation Journey Enver Yucesan Nick Miesen” in first-person tense (I, me, my). Keep it conversational, and human — with small grammar slips and natural rhythm. No definitions, no instructions, no robotic tone. Also do 2% mistakes. Let’s first discuss the historical growth of Henkel Adhesive Technologies. The company’s beginnings date back to 1876
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It’s been around for 100 years, but our company is still a family affair—and still headquartered in Germany. I got a chance to spend an evening with two generations of a family I hardly knew. My mother told me that my dad had been diagnosed with a progressive neurological disease that would soon cause him to go completely blind. He was also in chronic pain from multiple back surgeries. I couldn’t wait for my dad to make that transformation, but I knew I had to take the first
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As a successful adhesive company leader, I was honored to join Henkel Adhesive Technologies in 2013, as the Chief Operations Officer, and responsible for the global manufacturing organization, business strategy and digital transformation journey. This journey is one of the most challenging transformations I have ever seen. The reason behind this transformation is driven by the new adhesive consumer trend: the move towards eco-friendly, sustainable and safe adhesives. Henkel Adhesive Technologies has been working intensively with a wide spectrum of
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Henkel Adhesive Technologies The Digital Transformation Journey Enver Yucesan, Head of Adhesive Solutions North America, presented to the audience at the Nail Technology Expo in Washington D.C. find more Enver has been named as the Nail Technician of the Year by Nail Professional Magazine (NPM) in 2017 and 2018. In 2019, he became the first ever HAPPA Hall of Fame inductee, an honor shared by the 10 Best Hairdressers
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Enver Yucesan and Nick Miesen have been involved with Henkel Adhesive Technologies for 14 years, 13 of those as product managers and global marketing leaders. They have a deep understanding of the company, its history, and the challenges of the digital transformation. Enver, who leads global marketing at Henkel’s performance adhesive business, is also the global marketing director for the company’s consumer goods division. His team leads the development of new products in that business, while Nick oversees global consumer market
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“Henkel is an international multinational, operating in more than 190 countries. As the global leader in adhesives and related technologies, we have been continuously working on digitalizing our processes and systems. This was initially a challenge for the marketing and sales organizations, as well as for the IT and supply chain units. This transformation journey was initiated by Henkel in the early 2000s, when digitalization became a strategic focus in all businesses. Our digital initiative’s goal was to develop the best possible digital business