Category: HBS Organizational Behavior Case Solution

  • Covered Call ETFs at Mackenzie Investments Walid Busaba Brett Gugel

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  • Taj Hotels Building Sustainable Livelihoods Garima Sharma David G Hyatt 2013

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  • Singapore Changi Airport CheckIn to a World Class Experience Sridhar Seshadri Sharafali Moosa Brian Rodrigues CW Chan 2015

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    Financial Analysis

    We recently carried out a thorough analysis of Kumar Sweets’ product profitability. Our research found that the company’s gross margin is currently around 20% while operating profit margin is around 15%. This translates into an impressive 5% return on total sales (ROTS). Kumar Sweets has been operating in the bakery and confectionery market for over a decade. The company primarily sells popular Indian sweets such as Rasgulla, Jalebi, Chana masala, Gulab Jamun,

    Porters Model Analysis

    Kumar Sweets is a new Sweets chain in Delhi which I personally got into. I had met them at DTC Bazaar recently for the marketing campaign, and found their products to be quite good. The overall brand strategy was to target the middle class, specifically in the 35-50 age group. I could see a strong focus on brand ambience, packaging, and promotion on the outdoors, as these were the core pillars to bring in customers. On paper, their products were quite promising, with a strong