Genzyme The Renvela Launch Decision Tim Calkins Lynn Harris 2009
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– “The company has been one of the main drivers of Genzyme’s growth.” “Fierce competition in the field.” The launch of Renvela was one of the most significant events of Genzyme’s history. Tim Calkins, a leading figure in biomedical innovation, was one of the driving forces behind the launch. He was instrumental in defining Genzyme’s mission: to apply innovative medicine to the lives of patients. The launch coincided with the beginning of the HIV/AIDS pandemic, which presented new
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In this case study, the authors discuss the launch of Renvela, a new drug by Genzyme, which promises to replace the currently used chemotherapy drugs for patients with leukemia. The authors provide a detailed analysis of the background of the development of Renvela, the potential benefits of the drug, the challenges faced during the product launch, and the impact of the product on patients, doctors, and healthcare systems. Body: The Background: Genzyme, a biotechnology company based in
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Genzyme is a biotechnology company that has been developing treatments for various diseases since its creation in 1980, in Cambridge, MA, by a group of biochemists and medical doctors that include: – Jean-Pierre Berbee – Peter E. Doudna – Francis S. Collins – Kendall J. Fong – Mark B. Kacer In June 1999, Genzyme received a large grant from the National Institutes of Health (NIH), which led
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Genzyme, the world’s number 1 biotech firm and the maker of a breakthrough medicine for patients with rare diseases, is taking an aggressive approach to market share in the biotech sector and to sales growth. They’re aggressively entering the $1.5 billion small-molecule therapeutics market through a number of strategic product launches and partnerships. I was impressed with their market research and with the company’s ability to bring together a team of industry specialists to formulate a compreh