Branding Citigroups Consumer Business Rohit Deshpande 2003
Evaluation of Alternatives
The company’s consumer business segment experienced strong growth in 2002, which was the result of an integrated marketing approach with the Citigroup Global Markets’ client marketing efforts. The segments in this business segment saw impressive growth in all regions, and it was evident that the Citigroup Global Markets had successfully integrated its marketing efforts with its client marketing efforts. In fact, during the year, Citigroup Global Markets was ranked as one of the top five marketers by a global marketing research firm, as well as one of the top
Porters Five Forces Analysis
Rohit Deshpande is a finance professor at Harvard Business School. He published several articles on branding, consumer behavior, and innovation. He also gave a speech in 2003 at the 17th Global MBA Conference on Branding Citigroup’s Consumer Business. His paper in 2003 titled “Branding Citigroup’s Consumer Business” analyzed consumer behavior, brand strategy, and how the Citi Group implemented this approach. The paper was written in first-person tense (I
PESTEL Analysis
“The Citigroup Corporation is the largest banking and financial services provider in the world. It is a member of the Citigroup Holding Group and has operations in over 50 countries. It was founded in New York in 1812 and was formerly known as the Citizen’s National Bank. It has a corporate headquarters in New York and is headquartered on Wall Street. Citigroup provides various banking and financial services that include credit cards, checking accounts, savings accounts, loans, mortgages, investment banking,
Case Study Solution
Branding Citigroup’s Consumer Business Rohit Deshpande in 2003, the strategy was for all its subsidiary banks—including Citigroup—to unify their marketing and customer-relationship strategies. This was a massive undertaking, considering Citigroup’s vast network of branches across India. case study solution Rohit’s work started by conducting in-depth market research on the target customers. The research was divided into two parts: (a) to better understand the ‘customer’, and (b
Porters Model Analysis
“As a brand strategy manager, I worked with Citigroup in developing their consumer business. It’s often called Citi’s “third arm”. In my capacity as an analyst for a strategy management firm, I was tasked with evaluating Citigroup’s consumer business and providing the marketing and sales organization with an analysis of its strengths, weaknesses, opportunities and threats. This was a critical strategic project because I had to determine if Citigroup’s consumer business was a core component of their future business strategy, or if it needed
Problem Statement of the Case Study
Consumer Banking is an industry segment in Citigroup’s portfolio, comprising of all financial services which cater to the banking needs of consumers. This industry segment includes loans, mortgages, consumer lending and related services like credit card financing, home equity lending, auto lending and other related financial products. The market for consumer banking services is a vast and lucrative segment that is expected to be worth an estimated $500 billion in 2010. This market is likely to witness significant growth, fueled
BCG Matrix Analysis
In a research report published by Deloitte Consulting (2003) on branding for consumer businesses, one section stood out. This was BCG Matrix Analysis. Here, the author provides an analysis of the dimensions of Brand Equity. To get an idea of the topic and the context, read the abstract, the and the rest of the section: Abstract: This research provides a framework for understanding branding from a consumer business perspective, using a matrix analysis. A matrix enables a better understanding of relationships between the dimensions and helps to identify the strength