Arauco A Forward Integration or Horizontal Expansion Ramon CasadesusMasanell Jorge Tarzijan Jordan Mitchell 2005
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Arauco (NYSE:AROC) was founded in 1951 as Sociedad Nacional De La Indulca y La Salecaya to develop timber plantations in the dense tropical rainforest of the Andes mountain range, the Andes Mountains. In its early years, Arauco acquired timber from independent local indigenous groups. This was necessary since there was no legal protection for them. Arauco expanded in the 1960s when they purchased the majority interest in the Tindaya con
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1. The company is highly dependent on the Chilean government, particularly the Chilean taxpayer, for subsidized government support, which is about 9% of its revenue. This can be a major restraint. 2. The Chilean subsidies may not be able to extend for a long time, and the company may not have sufficient financial reserves. 3. The company has not yet recovered from the losses incurred in the past two years and might face difficulties in executing strategic options that require capital investments and capital expenditure
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In the beginning, a small enterprise started by four entrepreneurs in 1981, selling a few thousand trees a year, to produce, in the next few years, millions of trees. These were all inexpensive, low quality, hardwoods from Ecuador, which were being exported mostly to Europe, for woodworking. Thus Arauco, the Company, became very competitive in the market. It was able to compete with major forestry companies, and later on, in a worldwide business, with more established companies.