AMAG Creating its own Future in a Disrupted Automotive Industry Stefan Michel Daniel Gerber Vikas Munjal David Riviere Stephan Thalmann
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“Creating is a form of dreaming,” my friend Stefan Michel said to me after the first “creating” experience, which was a conversation about AMAG’s strategy, which was disrupted and transformed by its vision. It was a very challenging experience, full of surprises. The conversation was an inspiration for me as it proved to be a successful example of “creating”. AMAG is a global company that produces brake calipers and systems for the commercial vehicle industry. It’s been around for over 75 years, and the company
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Automotive Industry is one of the largest industries globally with a market capitalization of over $2.9 Trillion in 2021. This industry is witnessing continuous disruptions that are leading to significant changes. In the past decade, we have witnessed the entry of numerous startups, challengers, and OEMs, leading to a disruption in the industry. However, the COVID-19 pandemic has exacerbated the situation, driving significant changes. AMAG is one such startup that has emer
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I founded AMAG, an independent and successful automotive component manufacturer, about a decade ago. When the idea for AMAG was born, a lot of things changed in the industry: 1. The rise of China and its massive manufacturing capabilities. 2. Disruptions in the automotive value chain due to EVs and electric mobility. 3. Consolidation and consolidation, as some of the bigger automakers are reducing their number of suppliers. 4. Challenges in product quality, safety, and
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AMAG Technologies, Inc. (“AMAG”), a global manufacturer of advanced lightweight material systems, is currently working hard to create its own future in a disrupted automotive industry. As a highly respected leader in the aerospace and defense industry, we face major challenges as a result of an unprecedented market disruption caused by automotive competition. To combat this industry change, we are actively working on a comprehensive reorganization effort, which will allow us to leverage the innovations from our automotive
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Innovation is a key driver of success in any industry, yet the disrupted automotive industry is a breeding ground for those companies who prioritize innovation. AMAG is no exception. They are a leading producer of axles and chassis components for a variety of commercial vehicles and their recent strategy has transformed AMAG into a key player in the industry. 1. The Disrupted Automotive Industry The disrupted automotive industry is driven by two trends: digitalization and electric vehicles. These trends will accelerate over the next
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I have always had the dream of owning a business. When my father opened the first shop back in 1982 in Austria, I thought that owning one myself might be possible soon. I was wrong. It was in 2006 when I joined AMAG Automotive as their marketing director. I was intrigued about this German engineering and automotive company, but was also afraid that this would be my last opportunity to be at the helm of an emerging global automotive business. I soon realized that the
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“How AMAG created its own future in a disrupted automotive industry and won against big players, including Volkswagen and Ford. AMAG is an Italian car manufacturer with 2019 revenues of € 449.5 mln (FY 2018: € 450.6 mln), 6,155 vehicles sold (FY 2018: 7,664). use this link AMAG has its own production plant in Turin, which is a 5-mill