Alibabas Taobao A Felix OberholzerGee Julie M Wulf 2009
SWOT Analysis
Alibabas Taobao is a unique global online shopping site. Their customer-centric approach and 6,000,000 products offer a very simple and easy-to-use interface. They provide an excellent range of products from different suppliers. Their Alibaba Group of companies is a group of 180 companies in 25 countries. They are known for providing excellent customer service, quick and free delivery service. Their primary target market is middle-class consumers who want a wider range of products. The
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Marketing Plan
In 2009, Alibaba (Taobao and Alibaba.com) started a marketing plan to dominate in the global e-commerce market. I have been part of that marketing team from its inception till now. I have personally interacted with its senior management (CEO Yahoo!, CFO Goldman Sachs), CEOs of Alibaba, Alibaba.com, eBay (in India), and Tmall (in China). Here’s a re-run of the story that started in 2
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– Alibaba is a Chinese online marketplace. In 2003, Alibaba was one of the few companies that didn’t use English at all; it used Chinese as its sole language of communication, hence the name ‘Alibaba.’ Now, all business transactions on Alibaba are conducted in English. – Alibaba’s name comes from the word ‘Albacete’, meaning ‘the place where the albacone (mushroom-eating birds) go every year.’ Alibaba is a mushroom store
Porters Five Forces Analysis
“Alibaba is a Chinese company that operates on Taobao Marketplace and Alibaba.com. Alibaba is also a leading Chinese e-commerce company. hbr case study help I was fascinated by their growth and success, and I wanted to learn more about them. I spent three months on this project. Firstly, the market landscape in China: The Chinese market has the third largest economy in the world, behind only the US and Eurozone. The US market size is estimated to be USD 10 trillion, whereas the Chinese market size
Porters Model Analysis
In the year 2009, Alibaba, a Chinese-based e-commerce company, launched its online marketplace Taobao. On the first day of operations, the marketplace was able to sell 42 million items on the e-commerce platform. Today, Taobao is the second-largest online marketplace in the world, with over 660 million registered users, 660 million active users, and 65 million retailers. Taobao has transformed the retail industry by providing customers with easy-to-
BCG Matrix Analysis
Alibaba’s Taobao is a great example of “gigacommerce”, an e-commerce model that focuses on the scale of the platform. Taobao has over 142 million active users and 15 million registered merchants. However, their user base has already expanded to 60% China in 2011, and they are on track to grow to 100% China this year. This platform is a giant, an elephant in the market that is growing fast. Taobao offers a wide range of
Financial Analysis
“Alibaba is a “wonderous” opportunity to buy Chinese ecommerce brands (that sold 192 billion RMB in Q3 2010) at a 30% discount to their 2010 sales (excluding China). This discount can be sustained for a 3-year period with 500% compound annual growth rate (CAGR) for the brands. Alibaba paid $685 million to acquire 16 Chinese brands in Q1 201