Alex Mahon Driving Change at the UKs Channel 4 and Beyond Richard Jolly Charlotte Snyder
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The UK’s Channel 4 has been a stalwart of the UK’s television industry for over four decades. From 1964 to 1995, the channel was part of BBC One and was originally a commercial television channel. From 1977 until 1985, the Channel 4 operated as a non-profit company but it was acquired by the British Broadcasting Corporation (BBC) in 1989. From 1985 to 2001, Channel 4’s
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Alex Mahon is an experienced digital and media executive, former Channel 4 Director of Digital and Chief Digital Officer, and the Director of Crimond, the UKs largest independent media planning and buying agency. Alex has a proven track record of building digital and creative businesses, turning around both the digital and creative functions, and developing new businesses and revenue streams. As Director of Digital for Channel 4 between 2011 and 2016, Alex drove the company’s digital strategy, creating a new digital strategy and developing a
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Title: “Channel 4’s Ode to the Future” By Alex Mahon. The new Channel 4 is out. This new channel was a major topic of discussion at the recent Broadcasting Press Guild awards night, where Channel 4 received four awards for the programme it launched with new programming. Channel 4 is the UK’s commercial public service broadcaster. This was an excellent launch, full of innovation. I was present at the award ceremony and saw it unfold. The night began with an by the managing director, David Abraham,
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Alex Mahon has driven change and transformation at the UK’s Channel 4 network for over 12 years. He is a skilled communicator and a strategic thinker with a deep understanding of the entertainment sector. From a young age, he was interested in media and advertising. click to read Alex attended the University of Kent in Kent, UK, majoring in international business, with a minor in public administration. Following graduation, Alex started working in the media industry and quickly moved through various roles, from operations to sales to content development. He first came to my attention during my
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“Alex Mahon is a true pioneer in changing media businesses and driving innovation. With his leadership at Channel 4, he has built a platform that enables people and organizations to engage with creative content across any media. From building a successful YouTube channel to establishing the 4-for-Free initiative, it has all started with an incredible creative vision. “Richard Jolly and Charlotte Snyder are experts in digital strategy, and their thought leadership has inspired and shaped the digital marketing industry. I have admired their innovative and
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“Alex Mahon has been named as the new CEO of the UK’s Channel 4, a major British public service broadcaster with a long tradition of making a difference. Having joined the company in 2010 as head of news and current affairs, he was soon appointed to his current position, and has since taken the company on a transformation journey that has seen it secure a strong position in global TV news, reach 76 million viewers a month, and generate a commercial income of £1.1 billion (in 2016). link I have