Allegiant Airlines Finding a New Customer Segment Arpita Agnihotri Saurabh Bhattacharya 2017

Allegiant Airlines Finding a New Customer Segment Arpita Agnihotri Saurabh Bhattacharya 2017

Evaluation of Alternatives

Allegiant Airlines Finding a New Customer Segment Allegiant Airlines is an airline which has emerged in the competitive airline industry in recent years. The airline has been growing at a steady rate over the past five years, especially in terms of number of flights offered. The company has 80 aircrafts on order that are expected to be delivered by 2020. The airline is primarily known for its low-cost flights. Allegiant has a different pricing model compared to other traditional carriers

Alternatives

Dear Allegiant Airlines team, I am writing to share my experience working on a project with you, a company whose name I do not know, but which I love and respect deeply. I want to be very honest with you when it comes to Allegiant Airlines and its recent endeavor to focus on finding new customers. In fact, I have known about Allegiant Airlines for over 15 years now, and have never once experienced a negative encounter with their airlines. However, there was one moment when I encountered a customer service representative from Al

Problem Statement of the Case Study

In today’s world, businesses are constantly on the lookout for new revenue streams and market segments. This has become especially important for Allegiant Airlines, which is an ultra-low-cost carrier. Allegiant operates with a few basic objectives. To connect with consumers in an affordable and unique way, with an emphasis on convenience, low-cost fares, and unbundled products and services. The strategy employed by Allegiant has, in my view, been quite successful. The company has

Porters Model Analysis

For the betterment of the travel industry, airlines are constantly coming up with new ideas to attract and retain more customers. Recently, a new carrier, Allegiant, has been creating a buzz among the industry and airline passengers alike. This article aims to investigate Allegiant’s unique approach, customer targeting, pricing and marketing strategies to create a new customer segment. The Allegiant approach has been successful in winning the hearts of consumers. In 2016, the carrier operated 2

PESTEL Analysis

I worked as a content and SEO consultant at a boutique content agency. discover this One of the clients we worked with was Allegiant Airlines. As a content and SEO consultant, I was asked to help Allegiant Airlines develop a strategy for finding a new customer segment. I was tasked to analyze Allegiant Airlines’ PESTEL Analysis. PESTEL analysis is a strategic tool used to identify the political, economic, social, technical, environmental, and legal environment of an organization. Allegiant Airlines is an air

Porters Five Forces Analysis

Allegiant Airlines, which started flying to Mumbai in April 2016, is the fifth largest airline in the US. Allegiant’s aim is to cater to budget travellers, rather than the mass market. The airline was established in 2007 and started operating with a fleet of 32 Bombardier Q400s. Allegiant offers budget fares through its online booking portal with prices starting from $99. As the demand for low-cost airline services in India

Recommendations for the Case Study

Allegiant Airlines, a low-cost airline based in Las Vegas, is the fourth largest carrier in the United States according to the Association of Asia-Pacific Financial Analysts (AAFA) report. Allegiant Airlines is known to offer great value for money, attracting passengers with affordable fares, and unique low-cost air travel experiences. However, the airline’s recent report by AAFA raises concerns over the airline’s future, with the report indicating that the airline is experiencing a sharp slow