CRISIL Designing a Compelling Employee Value Proposition Gordhan Saini Anupam Kaura 2018
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I was working in an MNC that I couldnt afford to quit for personal reasons, but after getting the position in another firm, it felt right. As per my industry expert opinion, the only way we could survive and thrive in the future economy is through innovation and employee values. The ‘Employee Value Proposition’ (EVP) and its potential as a differentiator has been discussed, debated, and analysed for the last 15 years. But very few people are really exploring its conceptualisation and application. In this case study, I explore the design
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When I worked at the CRISIL Research division a few years back, it was the most fun job I’ve ever had. That’s because my colleagues and I were part of a unique experiment – a division born to understand customer perception of products and services, and how to improve the perception of our brands. Our “Value Proposition Design” research methodology is designed to bring a sense of human connection, by understanding the values and needs of your customers. As I write this now, I still remember how much enjoyment we found in this project, even as we
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“The Indian economy has been steadily growing over the past few years, with 7.2% GDP growth rate for the quarter ending March 2018, in 2017-18. The sectoral growths are impressive; the manufacturing sector grew at a rapid pace of 7.3% in Q1, 2018, the IT/ITES sector grew by 10.6%, and the services sector at 10.3%. I have the privilege of writing this case study about the success of
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“In today’s ever-changing work environment, organizations are increasingly focusing on employee engagement, retention, and retention rates. A strong employee value proposition is essential to attract and retain top talent, especially in India, where an ever-growing talent pool creates fierce competition. In this essay, I will discuss the designing a compelling employee value proposition, specifically targeting the Indian market. In 2017, CRISIL published their “Employee Engagement: India 2018” report, which ranked
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As we all know, an employee value proposition is an essential element of an organization’s employee recruitment and retention process. It helps to position the company as an attractive employer, provide better job opportunities to the employees, increase retention, and motivate employees. Methodology I carried out a survey among 500 HR professionals across 150 organizations. The participants ranged from start-ups to Fortune 500 companies. All respondents shared their views, experiences, and perceptions about employee value
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I worked for a reputed organization that is a part of a large conglomerate in the corporate industry. I got my start in market research, analyzing data from sales figures and consumer surveys, and that was a great starting point. As I continued on my career path, I realized that the data analytics work in the organization needed more expertise in employee engagement. That’s where I learned that the biggest challenge was designing an employee value proposition (EVP). Employee engagement meant aligning the employee’s interests with those of the organization,
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“We at CRISIL have been providing quantitative and qualitative insights for more than 35 years in financial planning and research and analysis for the Indian and global market. The firm provides insights across segments like fixed income, currency and exchange-traded funds, global equities, and derivatives. visit this page We’ve also gained expertise in other financial services areas like capital markets, commodity research, macro-economic analysis, market and asset-liability management, and emerging markets,” she writes. To design a compelling employee value proposition
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“In this digital era, where the businesses have to cater to customer expectations on a faster pace, businesses have realized the fact that they should look at themselves as their own brand, rather than a product. This is the reason why most of the businesses now have a separate marketing division or a dedicated brand marketing team for the same. This marketing team works in the background to make sure that a company or a brand’s name is being heard through the most effective communication channel.” For instance, I worked as a marketing executive for a leading consult