Note on Diversification as a Strategy Malcolm S Salter Michael E Porter 1982
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“The key to a company’s long-term success is its ability to grow its businesses. This requires companies to explore and leverage new markets, products, and technologies. his explanation The concept of diversification can be an extremely powerful tool in this regard. Read Full Article However, the implementation of such a strategy is not always easy. This is particularly true in cases where the company has already established itself in the market and faces stiff competition. This is where the concept of “diversification” in terms of business strategy seems to have fallen short of achieving its full potential. This paper will
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In my own words and in my own voice. Don’t stare at your computer screen, instead find a comfortable seated position. A table with plenty of papers will help. Let’s start from where I left off in my blog post. There are many theories on marketing. My personal favorite is the competitive advantage theory. However, I am sure many readers are familiar with this theory as well. Based on the text material, can you summarize the main argument made by Salter in his paper, “Note on Diversification as a Strategy,” from Porter
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– the case shows how companies diversify their resources to minimize risk, reduce dependence, and achieve better profitability; – the diversification strategies highlighted by the authors can be applied by many companies to gain competitive advantage; – Porter’s model of generic competitive advantages and Porter’s five forces model should be used by managers to improve diversification opportunities and strategies; – companies with the best strategy, such as those in healthcare or consumer goods, can achieve high returns on equity; – Porter recommends that the most
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The BCG Matrix is the most commonly used framework for analyzing business strategies. 1. Identify the major internal resources your company has — whether its products, customers, or human capital. 2. Identify the external resources your company will need — such as production capacity, finance, or marketing skills — to provide the goods or services. 3. Identify the competitive environment your company is operating in. 4. Evaluate the cost-leverage opportunities of the company’s resources and those of its external resources. 5. Look for
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In the mid 1980s, the then chairman of General Motors, Roger Smith, made a strategic mistake by trying to be a jack of all trades. His goal was to diversify into every product the company produced in order to minimize the risks in case of disaster. His intention was to get out of the car industry, which at the time was in trouble. Thus, the company was forced to buy a number of companies, some of which failed and others survived, and then others failed again. This strategic mistake was also seen