Microsoft Competing on Talent B Christopher A Bartlett Meg Glinska 2001

Microsoft Competing on Talent B Christopher A Bartlett Meg Glinska 2001

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When I was asked to create a case study for my course at Harvard Business School on a “top competitor” in the marketplace, my initial thought was, “Well, you can’t compete on technology any more,” because Microsoft has pretty much cornered the market. In fact, one could say that Microsoft is a “top competitor” for the world. However, this is a classic case of the company that can’t compete on price, but does. The real story is about how Microsoft is taking on new competitors in the space. Microsoft has been doing

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“Microsoft Competing on Talent, B. Christopher A Bartlett, Meg Glinska (2001). New York: Springer-Verlag. Pp. 592: 5. “The company with the largest number of worldwide customers was IBM, with 229 million units in the year 2000. Microsoft came second with 121.5 million units. These were more than triple IBM’s total in 1999, but the three-year difference reflects IBM’s 1996 mer

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