DraftKings and the Future of Fantasy Sports Robert F Higgins Julia Kelley 2018
Case Study Solution
“DraftKings is a sports wagering and daily fantasy sports company that began in 2007, and has grown rapidly since. Through their platform, DraftKings allows players to place bets on the outcome of different sports events, such as football, basketball, and baseball, with the goal of earning points through fantasy leagues in which teams, players, and other relevant factors are assigned points values. DraftKings has established themselves as a dominant force in the sports gaming industry, with a growing customer base and a reputation
SWOT Analysis
DraftKings is an American online sports betting and fantasy sports company. It was founded in 2012 by Sam Benton, Paul Liberman, and Mark Cox. The company is headquartered in Boston, Massachusetts, and has over 12,000 employees. DraftKings is the largest online fantasy sports platform, with over 2 million registered users. DraftKings offers three main products: DraftKings, SuperContest, and DraftKings Picks. DraftKings is a
Porters Five Forces Analysis
The fantasy sports market is one of the fastest-growing segments in sports entertainment. As of 2017, there were approximately 110 million daily fantasy players in the United States. (Stats, KB Sport, 2017) And the trend is not changing anytime soon. According to DraftKings, a fantasy sports platform, “The market size is expected to reach $1.1 billion by 2022”. (Covino, 2017) These stats alone demonstrate the
BCG Matrix Analysis
“Sports fans have been watching as the DraftKings brand has been growing in popularity, and there’s no shortage of enthusiasm for its innovative and user-friendly platform, making it a perfect acquisition target for the Boston-based sports betting exchange, GAN. “GAN has been able to gain the trust of its clients and investors by focusing on building a strong and secure platform that offers high security standards to match the highest standards of the gaming and online sports betting industry. This includes a strong commitment to
Marketing Plan
“DraftKings and the Future of Fantasy Sports” The advent of mobile technology has revolutionized gaming and entertainment in the world, including the traditional “land” based gambling and gaming businesses. One such business is DraftKings, an online platform that offers fantasy sports games, an on-demand fantasy league for professional sports such as football, basketball, baseball, soccer, and hockey; it offers daily fantasy sports (DFS), where the player bets on the outcome of the game rather than pick
Alternatives
DraftKings is one of the largest daily fantasy sports websites in the world. In terms of revenue, they have quickly gained the largest share of the industry, followed by FanDuel. the original source DraftKings’ investors include Goldman Sachs, Sequoia Capital, and Andreessen Horowitz. Their CEO, Jason Robins, has a Ph.D. In Biology from Harvard and worked in the drug discovery industry before moving to DraftKings. In this fantasy sports article, we’ll discuss the future of daily fantasy