Wasoko Going the Last Mile for Informal Retailers in East Africa
SWOT Analysis
Title: Wasoko: Transforming East Africa’s Informal Retail Chain Subtitle: The last mile of last mile connectivity in East Africa East Africa’s informal retailers, with their own stories of survival, have been at the center of economic and social transformations. Despite being “the most innovative, dynamic and rapidly growing sector of Africa’s economy” (International Chamber of Commerce), their informality is a significant barrier to the realization of sustainable economic growth. The informal
Problem Statement of the Case Study
Wasoko is an innovative technology solution that brings microfinance to unbanked individuals by allowing them to pay for goods and services using cash or electronic transfer, which wastes less paper, has lower costs, and reduces emissions. We’re seeing significant demand for these solutions among the growing number of small businesses in East Africa, especially among informal retailers such as kiosks, shops, and malls. Why it’s not enough to build an app: Despite the increasing demand for financial inclusion solutions, the vast majority
PESTEL Analysis
I have been covering East African market for last 15 years, and I have not witnessed any major change in the industry. Despite tremendous growth, it still suffers from significant problems and challenges. One of the major problems is informal retailers (Wasoko and others). this content Most retailers are still selling offline, and most shoppers remain illiterate. Even in major towns, most informal retailers have no infrastructure to make an online presence. This essay will discuss the key elements that make up the last
Financial Analysis
Economy of East Africa is growing, but it still struggles with inefficient financial and logistics systems. It is a continent where over 80% of the population is still rural, and the majority of the workforce operates outside formal economic institutions. The continent’s infrastructure is still poor, transport systems inadequate, and the cost of labor high, making it difficult for the informal economy to grow and thrive. In East Africa, the majority of retailers are operated by small businesses operating outside the formal economy, including street vendors,
Porters Model Analysis
Wasoko was founded in 2014 by Mwanza resident Peter Munyuki. At the time it was just an online marketplace connecting formal retailers to informal traders. Today, wasko’s customer base has grown to include over 1 million retailers from the informal economy, with a market value of $1 billion. The online business, with over 3 million active users, has an average order value of $40, with a 12% conversion rate. In August 2020, the company’s valu
Porters Five Forces Analysis
Based on the Porter’s Five Forces model for competitive advantage and the top-down competitive analysis in the East Africa market, there are a few key trends in the competition between Wasoko and the market players. Wasoko, as a marketplace, is already dominant in Uganda and Rwanda, where its marketplace presence reaches out to more than 95% of the population. However, in the Kenyan market, there is significant competition, particularly from the likes of Konga and E-commerce giants like Lazada
Marketing Plan
“Wasoko was a young e-commerce startup founded in 2019, which aimed to connect consumers to a network of trusted small-scale retailers who sell products directly to their consumers. The company’s vision was to provide a reliable and affordable platform for Kenyans to purchase products from businesses that provide affordable, convenient, and efficient services.” Based on my personal experience, I had a strong conviction that Wasoko was indeed the last mile solution for informal retailers, especially those who do not have access