Shivani Carriers Pvt Ltd Managing Employee Motivation at the Bottom of the Pyramid Kirti Sharda
BCG Matrix Analysis
Shivani Carriers Pvt Ltd (SCPL) is one of the leading cargo forwarders, having its headquarter in Mumbai, India. We started our business in 2001 as a cargo forwarding company by handling small scale cargo shipments. find more information We have an objective to take our business to the next level by making our employees motivated towards the growth of the company. We realized that employees are the future of the company and if they are motivated and encouraged, it will help the company to become a success. So, we have
Problem Statement of the Case Study
As I delved deeper into understanding the importance of motivation in the success of an organization, a striking thing that occurred to me was that most companies, despite having excellent products, services or infrastructure, lacked motivation among their employees, which led to high levels of stress, burnout, and decreased productivity. The lack of employee motivation at the bottom of the pyramid was a major problem. pop over here In my research, I discovered that while many companies were implementing initiatives to improve motivation among their employees, the motivation levels were not meeting expectations.
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I am Shivani, a marketing professional with 3+ years of experience in corporate world, handling the role of an Inbound marketing coordinator. In my current position, I am responsible for identifying the target market, developing customer-centric products, and executing the marketing strategies to meet the company’s marketing goals. My team and I have been managing the employee motivation at the bottom of the pyramid at our organization. Our approach has helped us achieve our objectives by following a unique approach. We have incorporated
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In the first part, the article will discuss the history, current state, and future plan of the company for motivating employees. The case study will be a detailed analysis of this plan. The present-day global economic scenario is marked by several challenges, one of them being the increasing demand for low cost goods from developing countries. With a global population in excess of two hundred million, the emergence of the bottom of the pyramid (BoP) in the retail sector provides an enormous opportunity for entrepreneurs to create jobs, increase revenue, and
SWOT Analysis
The most challenging element of my job at Shivani Carriers Pvt Ltd (SCPL) was motivating and empowering our team members to deliver quality service. In my previous companies, I worked with the same team members for 5 years without significant growth. We often felt overwhelmed by the management’s expectations, and I struggled to motivate them. However, after joining SCPL, my team members and I have been successful in bringing growth in our team’s motivation and productivity. One of the significant strategies
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My company, Shivani Carriers Pvt Ltd, has a unique and unprecedented service concept. The main business objective of Shivani Carriers is to cater to the needs of the people from the Bottom of the Pyramid (BoP). The BoP is that segment of human population that sits on the lower rungs of the socio-economic ladder, where the purchasing power is relatively low, the quality of goods/services required is low, and the cost of production is high. The primary focus of our business is providing