Mary Kay Cosmetics Asian Market Entry A Nathalie Laidler
BCG Matrix Analysis
“Mary Kay Cosmetics, is a company that was founded in 1963 in the United States by Kay Patterson. The company offers cosmetics and skincare products under the Mary Kay Cosmetics brand name. The company operates in over 47 countries with a total of 52,000 retail outlets. The Asian market is a huge market where the market share for cosmetics is very high. With a population of over 1.3 billion people, the Asian market offers a huge opportunity to enter the market
Alternatives
– Asian market has potential for growth – Chinese is largest customer, US Asian market dominates – Growth rate faster than US, US growing at 5% per year – China to surpass US to become leading Asian market by 2020 – Sales of Asian brands are increasing in China but decreasing in US – Challenges are culture clash, language, quality, advertising – Marketing mix has to be adapted to target market References: – National Bureau of Statistics (nbs) – Asia-P
Recommendations for the Case Study
Mary Kay Cosmetics is a successful beauty and cosmetic company, founded in 1963 by Mary Kay Ash in California. They have become a global powerhouse, with a market share of 12% in the USA, and more than 4 million independent consultants worldwide. Today, they have a global sales force of 4 million, and have more than 750 stores in 70 countries. Mary Kay’s marketing philosophy has been to create a strong network of independent consultants, who are free to promote products
SWOT Analysis
Mary Kay Cosmetics Asian Market Entry: Nathalie Laidler, an experienced marketer, recently joined Mary Kay Cosmetics as the new vice president and regional marketing manager of Asia. She had worked for several years with the company in South Korea, Japan, and India as a marketing and sales management consultant. Mary Kay is a prominent beauty company headquartered in Leawood, Kansas, and operates in 65 countries worldwide. Its primary product line is skincare and cosmetics and sells
Case Study Analysis
Mary Kay Cosmetics entered the Asian market in 1979 and faced significant challenges in its entry. Mary Kay Cosmetics was established in 1963 and since then had established itself as one of the top cosmetics brands in the world. It has a global network of over 1,500 beauty counselors. In its entry to Asia, Mary Kay focused on four factors. First, it wanted to expand its distribution network. Second, it wanted to develop brand awareness and loyalty in Asia. view website Third, it wanted
Problem Statement of the Case Study
The recent trend in global marketing has led to the growth of new business opportunities for the Mary Kay Cosmetics, a direct selling multinational corporation. As I was researching about a new market, I came across this opportunity to write a case study about an Asian market entry for Mary Kay Cosmetics. With my skills in writing, I was eager to join this new project. The Mary Kay Cosmetics brand has a large distribution network in over 20 Asian countries. It targets women between 25 and 45 years of age