FiatChrysler Alliance Launching the Cinquecento in North America Gary P Pisano Phillip Andrews Alessandro Di Fiore 2011
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“The launch of FiatChryslerAlliance’s new car, the Cinquecento in North America is a significant event that will change the landscape of the car market for two countries and an area of $ 6.5 billion annually. The Cinquecento will be sold for $ 12,500 in the US. It’s an entry-level car with a unique design, modern technology, and high value, and it’s a car of Italian heritage. i was reading this The Cinquecento’s engine choices, starting with a
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“The launch of the 500 is another milestone for Chrysler in this new direction” and how it affects the FCA in the global market. Now discuss about the challenges that the brand and FCA faces in the global market. You are a FiatChrysler marketing executive and you are presented with this case study. It presents a detailed review of the launch of the Cinquecento in North America, with an overview of FCA’s strategy, marketing objectives, and consumer perceptions. The case is
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As an alternative to the 2012 Fiat 500, FiatChryslerAlliance (FCA) has announced its launch in North America of the Cinquecento (Fiat Sienna and Dodge Charger) a full-size, five-passenger car for 2012. The 500 will have no North American presence until later this year and in 2013, after the European launch. The Cinquecento will be targeted at buyers who want more substance in a car and
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FiatChrysler Alliance was launched to consolidate its position in the North American car market. By acquiring Chrysler and its US-based brands, the company has a presence in all three major auto markets in the USA. Chapter 1: Brief History of Fiat Chapter 2: Brand Strategy Chapter 3: Product Strategy Chapter 4: Sales and Marketing Strategy Chapter 5: Financial Analysis Chapter 6: Operational
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“A car is a device to move people around.” But cars today no longer just move people, they also move wealth. The Chinese, a couple years ago, have overtaken us in car sales as the largest automotive market in the world. This shift is taking a long time to play out in Europe and North America. And the trend here is that the number of automobiles sold per month in the US is not going to catch up for a decade. Section: Case Analysis Cinquecento is the name of a new vehicle by F
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The movie was a hit: 8.6 on Rotten Tomatoes, 74 percent of critics giving it an A (a movie score of 100 points). I was in the audience (in San Francisco) and even watched the entire movie, which I will write about another day. When I got back to my desk, my friend, a marketing executive, and I talked about the movie. We realized that the movie had done a good job of showing a person’s life, and our lives were not that compelling. We decided to buy tickets to the movie