Bosch Joining the Digital Revolution of Automotive Aftermarket in China Robin Speculand Liang Chen Lipika Bhattacharya Yu Liang
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Bosch is a global leader in automotive aftermarket and is the largest automotive supplier in the world, with a production capacity of more than 11 million vehicles per year. Bosch started its digital transformation journey in the mid-2000s, and the digital transformation of the aftermarket industry began shortly after. With this journey, Bosch has made significant contributions to the aftermarket industry, especially in China. This case study explores Bosch’s digital transformation journey in the Chinese aftermarket, its challenges, and the ways in
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Bosch joined the digital revolution of the automotive aftermarket in China by launching a digital online service: “AutoEvolution” (Auto Evolution). This service is available for two vehicles, namely the Honda CR-V and the Volkswagen Golf, both available on the BS VI fuel-efficient engine. Bosch’s vision is to offer its customers the best products and services, in the easiest and most convenient way possible. This vision was driven by two key factors: increasing efficiency and simplifying processes. With its online platform, Bosch
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I am writing from the perspective of a Bosch product consultant who recently conducted a joint study with Chinese aftermarket specialists (Bosch China) on the digitalization of the automotive aftermarket in China. We were invited to take part in the study by the Chairman and CEO of Bosch China, and the study was aimed at analyzing the drivers and barriers to the digitalization of the Chinese aftermarket, with a particular focus on how to develop solutions and implement innovative technologies. The study took place during the annual Bosch Global Partner Congress
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Aug 23, 2018 Bosch, a global leader in the automotive aftermarket, is launching its aftermarket businesses in China via a joint venture with the country’s second-largest car-parts maker. The joint venture with CK HAI International (CKH) is aimed at offering more efficient and faster aftermarket services to car-owners in the region, and it also hopes to gain access to the large consumer market in China. Bosch aims to leverage the capabilities of C
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Bosch is a global pioneer in automotive technologies, manufacturing, and services. I, Robin Speculand, joined this renowned company as a mechanical engineer. From day 1, I was impressed by the company’s innovation, productivity, and excellence. The company’s automotive aftermarket business has been a key growth engine for many years, providing aftermarket parts and services to automotive companies and consumers worldwide. After acquiring a German company in China, I am excited about the opportunity to join this growing and
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In 2012, GEA Group, a global automotive supplier, had a vision to join the digital revolution of automotive aftermarket in China. A digital transformation journey could make them achieve this goal. However, it seemed a challenging task for their company to make a transition from old to new. They could only observe and hear the changes happening on the ground. weblink They could only see a fragmented view of the global digital market by not having access to data. In 2016, they realized the need for a systematic approach
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E-commerce and mobile apps have revolutionized the automotive aftermarket industry, but Bosch’s digital transformation plans in China take things to the next level. harvard case study help Bosch’s Chinese subsidiary, SAC, has launched a new program to support its aftermarket customers through digital channels. Amid an increasing number of online marketplaces and apps for car repair services, Bosch is taking a bold move to create an integrated ecosystem. To make it work, Bosch will be working with key players like e-commerce giants Alibaba, T
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– “How has Bosch been adapting to the digital revolution in the automotive aftermarket in China? What have been its successes, and what challenges have they faced?” – “What are the key drivers and constraints that have impacted Bosch’s digital transformation efforts in China, and how have they addressed these?” – “What is the role of Bosch’s partnering approach in driving its digital transformation initiatives in China, and how has this approach helped the company achieve its goals?” – “How does Bosch’s partnership with Da