Santiago Artemis Growing a Luxury Brand and Business Nader Tavassoli Diego Aparicio Carolina Ines Pan
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In 2016, Santiago Artemis Group S.A. Founded with a small collection of vintage designer jeans and t-shirts, in addition to a few branded items from a few premium brands. Today it is one of the largest and most important players in the luxury fashion industry of Spain. I was involved in the company since its creation until I left in 2019 to pursue my career. After a meeting with Santiago Artemis Group S.A. And I got the job of product manager, I started
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“Through my experience, I’ve learned that success in the luxury industry isn’t always straightforward. It takes a lot of work, strategy, and a solid business plan. This case study focuses on Santiago Artemis, a luxury fashion house founded in 1995 in Beirut. The story is told by the family behind the brand, who are in the fourth generation, and the founders.” Based on this, can you continue with a section that describes the family behind the luxury fashion house and how they have made the
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“We are not your ordinary luxury brand. What sets us apart is our desire to be in the “upper-upper” class of the luxury industry, where status is more than just about an expensive brand name. Santiago Artemis has grown into an iconic brand by embracing luxury and fashion without compromising on quality. With each collection, we strive to bring our unique aesthetic and story to life, crafting timeless pieces that stand the test of time and beyond the fashion trend cycle. Our aim is
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Santiago Artemis Growing a Luxury Brand and Business In March 2021, I traveled to Santiago, Chile for a study-tour and meeting with the founders of Santiago Artemis, a luxury brand and fashion house that was started by a Chilean-American entrepreneur, Mickael Blanchot, in 2003. view I had never been to Chile, but I knew Mickael as a person who had an impressive background in the luxury brand and fashion industry and a strong commit
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As an innovative and passionate writer and a lover of luxury fashion, my goal is to share my insights and expertise about luxury fashion and design. I grew up in a family that owned a luxury fashion company and have witnessed the rise and fall of the industry. check this site out I have been a consultant and an industry analyst for top luxury companies such as Giorgio Armani, Louis Vuitton, and Yves Saint Laurent. I have been writing and speaking extensively on luxury fashion for several years now. I’m excited to contribute my
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Firstly, to grow a luxury brand and business Santiago Artemis, the luxury fashion industry was not a popular topic. Luxury fashion is notoriously difficult to make money from, as it’s often perceived as a “dressed up version” of the high street. However, with a strong vision, a great design team and consistent production, you can build a fashion brand with luxury appeal. Furthermore, what we have done at Santiago Artemis is different. We have built a business that is based around luxury and high
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Santiago Artemis Growing a Luxury Brand and Business Santiago Artemis is a luxury brand specializing in high-end jewelry, watches, and leather goods, founded by a well-known fashion designer named David Ribeiro. The brand was established in 2010 and since then has been growing steadily with a revenue of more than $20 million annually. David Ribeiro, the founder of the luxury jewelry and watches brand, is a renowned fashion